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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Campaign Design and Program Canvas	- Cross-channel campaign execution 1. Email, SMS, push notification orchestration - Program Canvas workflows 1. Wait steps and decision splits 2. Entry criteria and re-entry rules
Topic 2: Audience Segmentation and Data Management	- Filter Designer and segmentation logic 1. Rule ordering and constraint evaluation - Data feeds and integrations 1. Event Data Feeds configuration 2. Supplemental data sources and imports
Topic 3: Analytics and Reporting	- Campaign performance analysis 1. Deliverability and engagement metrics - Dashboards and monitoring 1. Live reports and operational monitoring tools
Topic 4: Deliverability and Compliance	- Compliance and reputation management 1. Bounce handling and opt-out processing - Authentication and domain setup 1. SPF, DKIM, DMARC configuration 2. Domain delegation and DNS setup
Topic 5: Account Configuration and Administration	- System setup and account provisioning 1. Locale, timezone, and system defaults 2. Sub-account structure and multi-brand setup - User roles, access control, and security configuration 1. Role-based access control and organizational units 2. SSO, IP restrictions, password policies

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q53-Q58):

NEW QUESTION # 53
How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clicked a link in an email campaign in the first three days after it was sent?

A. Measure = Total Clicks, Interval = 3 days
B. Measure = Responders, Event Date = 3 days
C. Measure = Responders, Interval = 3 days
D. Measure = Single Clicks, Sent Date = 3 days
E. Measure = Unique Conversions, Event Date = 3 days

Answer: A

NEW QUESTION # 54
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A. Your open rates have dropped somewhat since last month.
B. Substantial (5%) increase in click-through rates on last week's promotional campaign.
C. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
D. Recipients are forwarding your emails to everyone in their address books.
E. Hard bounce rates are 10% or higher.

Answer: C,E

NEW QUESTION # 55
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
C. The purchase transaction is attributed to both email campaigns.
D. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

Answer: B

NEW QUESTION # 56
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A. Recipient selects a Reply-to unsubscribe in a promotional email.
B. Recipient inbox is full, so the promotional email is rejected by the server.
C. Recipient registers a SPAM complaint for an email.
D. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
E. Recipient deletes a promotional email from the inbox.

Answer: A,B,C

NEW QUESTION # 57
You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A. <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
B. <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>
C. <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
D. <document="${//all content/. . /acme_marquee.htm}">

Answer: C

NEW QUESTION # 58
......

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