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| Section | Weight | Objectives |
|---|
| Reporting and Integrations | 10% | - Troubleshooting common issues - Standard and custom reports - API and third-party integrations
|
| Account Administration and Setup | 20% | - Security and access management - Domain and deliverability setup - Account configuration and initial setup
|
| Campaign Management | 25% | - Preference centers and forms - Creating and managing campaigns - Message design and Responsys Personalization Language (RPL)
|
| Program Automation | 20% | - Multi-wave and triggered messaging - Program Canvas workflow design - Program testing and deployment
|
| Data Management | 25% | - Filter Designer and audience segmentation - Profile lists and data model - Data imports, exports, and Connect integration
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q36-Q41):
NEW QUESTION # 36
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Link Hashmap
- B. Link Table
- C. Insight Link Report
- D. Link List
- E. Insight Link Hashmap
Answer: B
NEW QUESTION # 37
Your client's email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?
- A. When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.
- B. Create a filter of all soft-bounced addresses for the last three email launches, save it as a PET, and use that as a suppression table for all email campaigns for the month.
- C. Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.
- D. Take the latest CED report to locate all soft-bounced addresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.
Answer: A
NEW QUESTION # 38
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)
- A. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- B. Recipient selects a Reply-to unsubscribe in a promotional email.
- C. Recipient registers a SPAM complaint for an email.
- D. Recipient inbox is full, so the promotional email is rejected by the server.
- E. Recipient deletes a promotional email from the inbox.
Answer: B,C,D
NEW QUESTION # 39
You created a specific filter for the individuals that you want to send a campaign to.
What are the steps to define this filter to be used in a campaign?
- A. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and configure the filter in the Proofing section.
- B. Navigate to the Program Designer, select the Testing tab, open the program that uses the campaign, and select the filter from the Program Settings.
- C. Locate the campaign in the Manage Campaign section, navigate to the Campaigns workbook, and assign the filter in the Audiences section.
- D. Navigate to the Program Designer, open the program that uses the campaign, and select the filter from the Program Settings.
- E. Go to the Data Sources section, select the Filters tab, and then select the campaign from the listing.
Answer: C
NEW QUESTION # 40
You send the same email campaign out on the first Tuesday of every month to announce the month's specials. You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?
- A. Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
- B. Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
- C. Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
- D. Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
- E. Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.
Answer: E
NEW QUESTION # 41
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