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| Topic | Details |
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| Topic 1 | - Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
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| Topic 2 | - Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
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| Topic 3 | - Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
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| Topic 4 | - Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
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| Topic 5 | - Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q206-Q211):
NEW QUESTION # 206
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
- A. Create a completion action based on Product Name.
- B. Create a segmentation rule based on Product Name.
- C. Create an automation rule based on product Name.
- D. Create a dynamic list based on Product Name.
Answer: B
Explanation:
The recommended way to identify the prospects who purchased a certain product within the last year and export them to a .csv file is to create a segmentation rule based on the Product Name field. A segmentation rule is a one-time rule that matches prospects based on certain criteria and performs certain actions. You can create a segmentation rule that matches prospects who have the specific product name in the Product Name field and the action to export them to a .csv file. This way, you can get a one-time export of all the prospects who have the product name before it changes. An automation rule, a completion action, or a dynamic list are not suitable for this goal, as they are either recurring, real-time, or based on an activity, not a one-time export based on a field value. Reference [Segmentation Rules Overview]
NEW QUESTION # 207
What type of Information do rule step types look for in engagement studio programs?
- A. Prospect Interest
- B. Prospect activity
- C. Prospect criteria
- D. Prospect behavior
Answer: C
Explanation:
Rule step types in engagement studio programs are used to check the prospect criteria, such as field values, list membership, tags, grades, scores, etc. Rule steps can branch the program based on whether the prospect meets the criteria or not. For example, a rule step can check if the prospect has a certain job title or industry and send them different emails accordingly. Prospect interest, behavior, and activity are not rule step types, but they can be used as criteria for rule steps. References Engagement Studio: Rule Steps
NEW QUESTION # 208
What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
- A. Trigger
- B. Action
- C. End
- D. Rule
Answer: B
Explanation:
Explanation
According to the Salesforce documentation, the step type that would be used in engagement studio to add prospects to another engagement studio program's recipient list is an action. An engagement studio program is a feature that allows users to build, test, and report on automated programs that send targeted emails and perform actions based on prospect behavior and criteria. An engagement studio program consists of steps that define the logic and flow of the program. There are three types of steps: triggers, actions, and rules. A trigger is a step that checks for a prospect's activity, such as opening an email, clicking a link, or submitting a form.
An action is a step that performs an action on a prospect, such as sending an email, adjusting a score, or adding to a list. A rule is a step that checks for a prospect's attribute or value, such as score, grade, or field value. To add prospects to another engagement studio program's recipient list, the user can use an action step that adds prospects to a list. The user can then use that list as the recipient list for another engagement studio program. A rule, an end, or a trigger are not the step types that would be used in engagement studio to add prospects to another engagement studio program's recipient list, as they are related to other functions, such as checking for criteria, ending the program, or checking for activity. References: Salesforce documentation
NEW QUESTION # 209
If a prospect clicks on a custom redirect after filling out a form, will the prospect ' s assigned Marketing Cloud Account Engagement campaign change?
- A. No, it ' s not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
- B. No, a Marketing Cloud Account Engagement campaign will always stay the same since it ' s a first touchpoint.
- C. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
- D. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
Answer: D
Explanation:
A custom redirect is a special URL that tracks link clicks and conversions for any online marketing content.
If a prospect clicks on a custom redirect after filling out a form, the prospect's assigned Marketing Cloud Account Engagement campaign will change only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign. Otherwise, the prospect's campaign will remain the same, since it is based on the first touchpoint. The page that the custom redirect links to does not affect the prospect's campaign. References: Custom Redirects, Completion Actions, [Marketing Cloud Account Engagement Campaigns]
NEW QUESTION # 210
A Marketing Cloud Account Engagement form is placed onto a Marketing Cloud Account Engagement landing page to register prospects for an upcoming tradeshow. A Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
- A. Form report
- B. Event report
- C. Form handler report
- D. Landing page report
Answer: D
Explanation:
If a Marketing Cloud Account Engagement administrator wants to know how many unique submissions they have for a form on a landing page, they should check the landing page report. The landing page report shows the performance metrics of a landing page, such as views, submissions, conversion rate, and cost per submission. The landing page report also shows the number of unique submissions, which is the number of prospects who submitted the form for the first time. The landing page report can be accessed from the landing page table or from the landing page details page6. Reference: Marketing Cloud Account Engagement Landing Page Reports
NEW QUESTION # 211
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