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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Social Studio	12%	- Identity unification and data management - Social Studio functionality and configuration - Social customer service and engagement strategies
Journey Orchestration	15%	- Reporting and analytics for journeys - Integration with Datorama and Google Analytics - Journey design and best practices
Mobile Studio	13%	- Mobile messaging configuration and best practices - MobilePush and WhatsApp integration - MobileConnect and GroupConnect features
Interaction Studio	10%	- Cross-channel experience optimization - Real-time personalization and interaction management
Cross-Channel Strategy and Measurement	15%	- Multi-touch attribution and KPIs - Performance reporting and optimization - Channel selection and campaign planning
Einstein for Marketing Cloud	23%	- Differentiate Einstein features and use cases - Implement and configure Einstein capabilities 1. Einstein Recommendations and Predictive Intelligence 2. Einstein Engagement Scoring and Frequency
Ad Studio	10%	- Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud
Distributed Marketing	2%	- Centralized vs localized marketing management - Distributed campaign features and sending options

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q59-Q64):

NEW QUESTION # 59
How are profiles merged In IS:

A. Once a day
B. Deterministic matching on matched identities
C. Probabilistic matching

Answer: B

NEW QUESTION # 60
Which three factors are analyzed for each subject line by Einstein Copy Insights?

A. Frequently used phrases
B. Phrases that spark engagement
C. Spelling Errors
D. Emotional tone
E. Improper punctuation

Answer: A,B,D

NEW QUESTION # 61
How long does the activation process take for Einstein Engagement Frequency?

A. up to 72 hours
B. up to six hours
C. up to one hour
D. up to 24 hours

Answer: A

NEW QUESTION # 62
How dots social studio unify anonymous and known identities?

A. Deterministic matching

Answer: A

NEW QUESTION # 63
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
B. EEF analyzes 360 days of historical data to determine the right frequency of communication.
C. EEFuses only commercial send data.Transactional sends are not considered in modeling.
D. Salesforce trains eachcustomer's model using only thatcustomer's data.
E. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.

Answer: A,B,D

NEW QUESTION # 64
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