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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Architecture | 16% | - Solution design and architecture planning - Requirements gathering and analysis - Long-term solution maintainability and scalability - Data and segmentation strategy design |
| Topic 2: Data Modeling and Management | 21% | - Contact configuration and identity management - Data extensions, attribute groups and relationships - Data import, export and transformation - Reporting, tracking and data views |
| Topic 3: Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting - Extension products and integration solutions - Data model support for personalized messaging - Integration with Salesforce CRM and external systems |
| Topic 4: Account Configuration | 12% | - Mobile Studio configuration and features - Account hierarchy and business unit setup - Sender authentication and deliverability management - User roles, permissions and security settings |
| Topic 5: Automation | 20% | - Automation Studio activities and workflows - Complex automation scenarios and best practices - Scheduling and monitoring automations - Journey Builder design and implementation |
| Topic 6: Messaging | 11% | - Cross-channel messaging strategy - Message delivery and optimization - Email, SMS and push message design - Content personalization and dynamic content |
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NEW QUESTION # 20
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
Answer: A,C
NEW QUESTION # 21
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
Answer: B
Explanation:
Explanation
To simplify the sending process using Marketing Cloud with as little additional setup as possible, the customer should create a journey and use Salesforce Data and the Reports object as the entry source. This will allow them to use their existing complex reports in Sales Cloud as criteria for injecting contacts into the journey and sending them emails. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
NEW QUESTION # 22
Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should they use to create an audience for this campaign? Choose 3 answers
Answer: A,B,C
NEW QUESTION # 23
Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?
Answer: C
Explanation:
A Verification Activity can check conditions (such as row count) between steps in an automation. You can configure it to send an alert if the number of imported records exceeds a threshold (like 1,000) and halt the automation, preventing the SQL query from running and updating the sendable Data Extension.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Verification Activities
# "Verification Activities allow you to evaluate conditions during an automation. You can stop the automation or send a notification if the verification fails."
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NEW QUESTION # 24
A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the emailservers of many of the small companies with which they do business.
What step(s) should the customer take to move those subscribers back to 'Active'?
Answer: B
Explanation:
To move subscribers who have a status of 'Held' back to 'Active', NTO should extract those subscribers using a tracking extract or a data extract activity in automation studio, then import those subscribers as 'Active' using an import activity or file transfer activity in automation studio or an import wizard in email studio. This process will overwrite their status in all subscribers list and allow them to receive emails again. Contact Builder cannot mass update subscriber status in all subscribers list. Subscribers with a status of 'Held' cannot be re-enabled by contacting support unless there is a technical issue on Marketing Cloud's side that caused them to be held incorrectly. A SQL query cannot change subscriber status in all subscribers list directly.
References:
https://help.salesforce.com/articleView?id=sf.mc_es_held_status.htm&type=5https://help.salesforce.com/articleV
NEW QUESTION # 25
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