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| Section | Weight | Objectives |
|---|---|---|
| Messaging | 11% | - Content personalization and dynamic content - Cross-channel messaging strategy - Message delivery and optimization - Email, SMS and push message design |
| Discovery and Architecture | 16% | - Data and segmentation strategy design - Solution design and architecture planning - Long-term solution maintainability and scalability - Requirements gathering and analysis |
| Integration | 20% | - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting - Data model support for personalized messaging - Integration with Salesforce CRM and external systems |
| Data Modeling and Management | 21% | - Contact configuration and identity management - Data extensions, attribute groups and relationships - Data import, export and transformation - Reporting, tracking and data views |
| Automation | 20% | - Complex automation scenarios and best practices - Journey Builder design and implementation - Scheduling and monitoring automations - Automation Studio activities and workflows |
| Account Configuration | 12% | - User roles, permissions and security settings - Sender authentication and deliverability management - Mobile Studio configuration and features - Account hierarchy and business unit setup |
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NEW QUESTION # 117
A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:
* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.
In order for this solution to be viable, which skill set does the customer team need to possess?
Answer: D
NEW QUESTION # 118
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
Answer: C
NEW QUESTION # 119
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
Answer: A,B
Explanation:
Explanation
To build an abandoned cart journey, the two steps Northern Trail Outfitters should include are:
B). Utilize Entry Data on a Decision Split within Journey Builder: A Decision Split allows for the evaluation of data that is present at the time a contact enters the journey. This can include data from the entry source data extension, such as whether a customer has made a purchase.
A). Use Data Designer in Contact Builder to relate the two data extensions: Data Designer allows for the relationship of two data extensions to be established, allowing for data from one data extension to be used in another. This will enable the evaluation of purchase data stored in a separate data extension within the Decision Split.
NEW QUESTION # 120
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
Answer: B,D
NEW QUESTION # 121
Which three statements are correct about Data Designer? Choose 3 answers
Answer: A,B,C
NEW QUESTION # 122
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