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| Section | Objectives |
|---|---|
| Topic 1: Design | - Set up sharing and permission sets - Assess reporting needs - Align designs with the Media Cloud data model - Recommend product model and pricing strategies - Determine deployment strategies within a CI/CD environment - Apply best practices in solution architecture - Identify integration points - Create solution flows using ASM capabilities |
| Topic 2: Implement | - Select appropriate integration approaches for media-specific contexts - Apply security settings to control data access - Support CI/CD deployment processes - Ensure performance outcomes align with defined KPIs and non-functional expectations - Plan data migration with understanding of the data model |
| Topic 3: Discovery | - Assess business and technical requirements for Media Cloud applications - Understand how third-party systems integrate with Media Cloud - Outline system flows based on existing business environment - Identify relevant non-functional requirements - Determine the technical scope for a statement of work (SOW) - Map use cases to Salesforce Media Cloud components |
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NEW QUESTION # 12
A publisher is working with Agents, which is Home's agency, to advertise Home's products.
How should a Consultant create and relate these records in Advertising Sales Management (ASM)?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
In Media Cloud ASM, Advertisers and Agencies are modeled as Accounts with different Record Types. The agency should be an Account with the Agency Record Type to reflect its role properly in the hierarchy and relationships. Contacts belong to Accounts but Agencies are best represented as distinct Account records for clarity and reporting. Brand Record Type is typically used for product branding, not agencies.
Reference:
Media Cloud ASM Data Model Guide
Salesforce Account Record Types Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_accounts.htm&type=5
NEW QUESTION # 13
Which set of components are delivered as part of the managed package?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The managed package includes OmniScript Definitions, CPQ APIs, Apex Classes, and Lightning Web Components as core functional components to deliver Media Cloud features. Other sets list supporting components but not the full package essentials.
Reference:
Media Cloud Package Contents
https://help.salesforce.com/s/articleView?id=sf.media_cloud_package_contents.htm&type=5
NEW QUESTION # 14
A company has purchased the Media Cloud solution. The IT Manager in charge of the deployment wants to understand which tools in Media Cloud can be used to map the legacy system data model to the Media Cloud data model?
Which two tools should the Consultant mention to the IT Manager in this case?
Choose 2 answers
Answer: C,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
IDX Workbench and IDX Build Tool are Salesforce-provided tools for managing Media Cloud metadata and data migration, allowing mapping from legacy systems to the Media Cloud data model. Schema Builder and Setup/Object Manager are Salesforce tools for standard metadata but not specialized for Media Cloud data mapping.
Reference:
Media Cloud Data Migration and Mapping Tools
IDX Workbench and Build Tool Documentation
https://help.salesforce.com/s/articleView?id=sf.media_cloud_idx_tools.htm&type=5
NEW QUESTION # 15
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Ad Delivery Connector for CRM Analytics is a standard Salesforce solution to display digital delivery metrics directly inside Salesforce, with embedded dashboards tailored to the publisher's business. This approach leverages native Salesforce Analytics, enabling customization and tight integration with account data. Using external data warehouses like Big Query or Tableau is more complex and less integrated.
Reference:
Salesforce CRM Analytics Ad Delivery Connector Documentation
Media Cloud Analytics Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_analytics.htm&type=5
NEW QUESTION # 16
What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers
Answer: B,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence functions to provide campaign reporting and performance analytics by combining Media Cloud and Ad Server data. It is not a customer data platform or a generic data lake, but a specialized marketing analytics solution.
Reference:
Marketing Cloud Intelligence Roles
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_roles.htm&type=5
NEW QUESTION # 17
......
The Media Cloud Accredited Professional (AP-217) certification is a valuable credential that every Salesforce professional should earn it. The AP-217 certification exam offers a great opportunity for beginners and experienced professionals to demonstrate their expertise. With the Media Cloud Accredited Professional (AP-217) certification exam everyone can upgrade their skills and knowledge. There are other several benefits that the Salesforce AP-217 exam holders can achieve after the success of the Media Cloud Accredited Professional (AP-217) certification exam.
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