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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 7	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q13-Q18):

NEW QUESTION # 13
What is true about completion actions? [Choose two answers]

A. Completion actions are retroactive and will apply to activities done before and after you apply them
B. Completion actions will not execute for image files.
C. Completion actions only execute for prospects. They will not affect visitors.
D. Completion actions can be criteria based.

Answer: B,C

NEW QUESTION # 14
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Create a completion action on the "Request a Demo" form with the action to assign to user.
B. Run an automation rule to assign based on the "Request a Demo" submission and State field.
C. Export the form submission report and import, assigning to the correct user upon import.
D. Add a completion action on the form to notify Admin, who manually assigns the prospect.

Answer: B

NEW QUESTION # 15
How many Scoring Categories is it possible to create

A. 0
B. 1
C. 2
D. 3

Answer: C

NEW QUESTION # 16
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Create a new Salesforce Connector for the Production org
B. Rename the Salesforce connector for the Sandbox org
C. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
D. Unverified and delete the Salesforce connector for the Sandbox org
E. Delete all data from the Sandbox org

Answer: A,C,D

NEW QUESTION # 17
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Only users with an Administrator user role will be able to change the prospect field value.
B. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
D. The record that was last updated sets the field value for a synced prospect.

Answer: D

Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/

NEW QUESTION # 18
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