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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery | 13% | - Research Methods and Tools - Salesforce UX Personas and Processes - User Needs and Requirements Gathering - Business Value of Salesforce UX |
| Topic 2: UX Fundamentals | 16% | - Human-Centered Design Principles - Usability and Information Architecture - Branding and Visual Design Impact - Accessibility and Inclusive Design |
| Topic 3: Salesforce Platform UX Implementation | - Declarative UX Configuration - Lightning Design System (SLDS) - Mobile UX and Responsive Design | |
| Topic 4: Prototyping & Validation | - Usability Testing and Iteration - Prototyping Methods | |
| Topic 5: Design Strategy & Solutioning | - Problem Definition and Scoping - Journey Mapping and Experience Design |
>> Plat-UX-101 Fragen Und Antworten <<
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176. Frage
A UX Designer is evaluating whether to perform a moderated or unmoderated usability study on their prototype solution to gain user feedback.
Which reason would lead the designer to choose a moderated study?
Antwort: C
Begründung:
A moderated usability study is a type of user research where the UX Designer interacts with the participants as they perform tasks on the prototype solution. The designer can ask follow-up questions to obtain further information about the issues participants may encounter, such as why they made certain choices, how they felt about the experience, and what they would like to see improved. This can help the designer gain deeper insights into the user needs, preferences, and pain points, as well as validate or invalidate their design assumptions. A moderated study also allows the designer to clarify any confusion or ambiguity that the participants may have during the session, and to adjust the tasks or scenarios as needed.Reference:
[User Experience Designer Certification Prep: Conduct User Research]
[User Experience Designer Certification Prep: Analyze User Research]
[User Experience Designer Certification Prep: Validate Solutions]
177. Frage
Cloud Kicks' Sales team needs In-App Guidance for key functions and processes so they can maximize their time.
In which way should a UX Designer customize the Salesforce Help Menu to meet this request?
Antwort: C
Begründung:
Confirmation bias is the tendency to seek, interpret, and remember information that confirms one's preexisting beliefs or hypotheses, while ignoring or discounting information that contradicts them1. Confirmation bias can affect user feedback sessions by influencing how the researcher designs the test, asks the questions, observes the behavior, and analyzes the data of the users.Confirmation bias can lead to inaccurate or incomplete insights, and ultimately to poor design decisions2.
One way to avoid confirmation bias in user feedback sessions is to allow the user to explore the application without specific questions regarding which tasks to perform. This can help the researcher to observe the user's natural and spontaneous interaction with the application, without imposing any expectations or assumptions on them. This can also help the user to express their honest opinions and feelings about the application, without being influenced by the researcher's questions or suggestions.This can result in more authentic and unbiased feedback, and more reliable and valid insights3.
Asking open-ended questions staying away from questions regarding feelings is not a good way to avoid confirmation bias in user feedback sessions, because it can limit the depth and richness of the feedback, and miss the opportunity to understand the user's emotions and motivations. Open-ended questions are questions that allow the user to answer in their own words, rather than choosing from a predefined set of options. Open-ended questions are useful for eliciting more detailed and nuanced feedback, and for exploring the user's thoughts and feelings about the application. However, asking open-ended questions alone is not enough to prevent confirmation bias, as the researcher may still unconsciously frame the questions in a way that leads the user to confirm their hypotheses, or interpret the answers in a way that supports their beliefs.Asking questions regarding feelings is also important, as it can help the researcher to understand the user's emotional response to the application, and how it affects their satisfaction, engagement, and loyalty4.
Asking specific questions about known pain points to confirm your hypothesis is a bad way to avoid confirmation bias in user feedback sessions, because it can introduce the researcher's bias into the feedback process, and influence the user's perception and behavior. Asking specific questions about known pain points can lead the researcher to focus only on the information that confirms their hypothesis, and ignore or dismiss the information that challenges or contradicts it. It can also lead the user to pay more attention to the pain points that the researcher mentions, and overlook or downplay the other aspects of the application.This can result in skewed and distorted feedback, and misleading and invalid insights5.
178. Frage
Cloud Kicks is considering whether it should implement the Standard Salesforce Navigation or use the Console for its Sales team.
What is one requirement that could lead to recommending the Console?
Antwort: B
Begründung:
The Console is a tab-based workspace that allows users to access multiple records and related information on a single screen. This can help users who need to switch between different records quickly and easily, without losing context or wasting time. For example, a salesperson who needs to compare different opportunities, check account details, or update contact information can benefit from using the Console. The Standard Salesforce Navigation, on the other hand, only allows users to open one record at a time, which can be limiting for some use cases.:Salesforce Console:Explore the Service Console
179. Frage
Cloud Kicks wants to drive engagement on its website.
Which Salesforce feature should boost B2C engagement?
Antwort: B
Begründung:
Marketing Cloud Personalization is a Salesforce feature that can boost B2C engagement on Cloud Kicks' website.Marketing Cloud Personalization is a kind of technology solution that ingests customer engagement and profile data, then - using machine learning and AI - determines relevant messages, segmentation, and content for each customer, based on their preferences and affinities1. Marketing Cloud Personalization can help Cloud Kicks to create personalized and relevant experiences for their website visitors, such as showing them products, offers, or recommendations that match their interests, needs, or behaviors.Marketing Cloud Personalization can also help Cloud Kicks to optimize their website performance, such as increasing conversions, retention, loyalty, and revenue1.
Experience Cloud is another Salesforce feature that can help Cloud Kicks to create engaging websites, but it is not the best option for boosting B2C engagement. Experience Cloud is a platform that allows users to build branded digital experiences, such as websites, portals, forums, or mobile apps, that connect customers, partners, and employees with Salesforce data and processes.Experience Cloud can help Cloud Kicks to create interactive and collaborative websites that integrate with their CRM, but it does not provide the same level of personalization and intelligence as Marketing Cloud Personalization2.
Marketing Cloud Account Engagement is a Salesforce feature that is designed for B2B marketing automation, not B2C engagement. Marketing Cloud Account Engagement, formerly known as Pardot, is a solution that helps users to generate more leads, nurture them through email campaigns, and align sales and marketing efforts.Marketing Cloud Account Engagement can help Cloud Kicks to target and engage potential business customers, but it is not suitable for engaging individual consumers on their website34.
180. Frage
A UX Designer has created two different user interface designs for a new marketing landing expected to haveseveral visitors. The landing page has a contact from on it, and the designer wants to know which design products the most from completions.
Which testing method should be used?
Antwort: C
Begründung:
A/B testing is a testing method that compares two versions of a user interface design to measure which one performs better in terms of a specific goal, such as form completions. A/B testing can help the UX Designer to evaluate the effectiveness of different design elements, such as layout, color, typography, copy, etc. A/B testing can also help the UX Designer to optimize the conversion rate of the landing page and increase the number of leads generated.[A/B Testing], [Optimize Your Landing Pages with A/B Testing]
181. Frage
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Plat-UX-101 Fragen&Antworten: https://www.pass4test.de/Plat-UX-101.html
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