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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Design | 53% | - Reporting and deployment
|
| Topic 2: Implement | 20% | - Deployment and integration
|
| Topic 3: Discovery | 27% | - Assess business and technical requirements
|
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46. Frage
Which three types of permission sets are required for a persona to be present in an environment?
Choose 3 answers
Antwort: A,D,E
Begründung:
Comprehensive and Detailed Explanation From Exact Extract:
Personas in Media Cloud require OmniStudioUser for OmniStudio access, Rule Engine Runtime for business rules, and Media Cloud Base User for base feature access. OmniStudioAdmin is an administrative-level permission, and DocGenInd CME Designer User is specific to document template design, not core persona presence.
Reference:
Media Cloud Persona Setup
Permission Sets Overview
https://help.salesforce.com/s/articleView?id=sf.media_cloud_persona_permission_sets.htm&type=5
47. Frage
During proposal line item creation, a Consultant needs to be able to select a value for a picklist type attribute.
Which non-overridable behavior must the Consultant select during the assignment to the parent object type?
Antwort: A
Begründung:
Comprehensive and Detailed Explanation From Exact Extract:
Run-time Configurable behavior allows the picklist values to be determined dynamically during runtime rather than being statically assigned. This is critical in proposal line items to select picklist values that may change or depend on other variables dynamically. The other options either disable functionality (Is Not Assetizable), restrict translations, or encrypt values but do not allow dynamic selection.
Reference:
Salesforce Media Cloud Data Model Guide
Proposal Line Item Configuration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_proposal_line_item.htm&type=5
48. Frage
A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.
On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
Antwort: A
Begründung:
Comprehensive and Detailed Explanation From Exact Extract:
The Media Plan Placement object holds detailed line-item level data related to media plans, including budgets and schedules. Adding the new secondary budget field here allows it to be managed alongside other media plan details and be exposed in OmniScripts that drive the media plan creation process. Opportunity, Order, and Quote objects do not store placement-level budget fields.
Reference:
Media Cloud Data Model Documentation
OmniStudio Media Plan Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_omniplan_fields.htm&type=5
49. Frage
A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
Choose 2 answers
Antwort: A,C
Begründung:
Comprehensive and Detailed Explanation From Exact Extract:
Tableau and CRM Analytics are Salesforce add-ons that can integrate with ASM data to provide deep historical analytics and performance trend insights. Marketing Cloud Intelligence focuses on data ingestion and optimization but Tableau and CRM Analytics specialize in flexible visualizations and historical analysis. Ad Manager is an ad server, not a reporting tool.
Reference:
Media Cloud Reporting and Analytics Options
Salesforce Tableau and CRM Analytics Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_reporting_options.htm&type=5
50. Frage
A publisher is working with Agents, which is Home's agency, to advertise Home's products.
How should a Consultant create and relate these records in Advertising Sales Management (ASM)?
Antwort: B
Begründung:
Comprehensive and Detailed Explanation From Exact Extract:
In Media Cloud ASM, Advertisers and Agencies are modeled as Accounts with different Record Types. The agency should be an Account with the Agency Record Type to reflect its role properly in the hierarchy and relationships. Contacts belong to Accounts but Agencies are best represented as distinct Account records for clarity and reporting. Brand Record Type is typically used for product branding, not agencies.
Reference:
Media Cloud ASM Data Model Guide
Salesforce Account Record Types Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_accounts.htm&type=5
51. Frage
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