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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Contact Policy and Volume Constraints | 13% | - Prevent action overexposure - Set volume limits - Control outbound exposure |
| Topic 2: Engagement Policies | 15% | - Design and manage customer journeys - Define engagement policies - Build engagement strategies |
| Topic 3: Business Agility in 1:1 Engagement | 15% | - Change management - Pega GenAI for content and operations - Operational workflows |
| Topic 4: Decision Strategies | 15% | - Predictive analytics integration - Design and test decision strategies - Adaptive models |
| Topic 5: Actions and Treatments | 12% | - Present offers on web channels - Manage customer actions - Define outbound actions |
| Topic 6: Channels | 10% | - Real-time containers - Multi-channel delivery - Email and third-party integration |
| Topic 7: Next-Best-Action Concepts | 12% | - Define starting population - Optimize customer value in contact center - Optimize Next-Best-Action strategy - Customer engagement blueprint - One-to-one customer engagement - Always-on outbound essentials |
| Topic 8: AI and Arbitration | 8% | - Action arbitration logic - AI-driven prioritization - Business levers for ranking |
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NEW QUESTION # 97
As a decisioning architect, you are setting up the action hierarchy for MyCo. Select the correct action hierarchy level for each of the hierarchy items identified.
Answer:
Explanation:
NEW QUESTION # 98
The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?
Answer: A
Explanation:
Volume constraints allow you to limit the number of times an action is presented to customers across one or more channels. You can use volume constraints to implement the requirement that customers do not receive more than four promotional emails per quarter, regardless of past responses to that action by the customer. You can configure the volume constraint to limit the number of actions per channel per quarter and select the option to ignore previous responses. Outbound channel limits are used to limit the number of customers contacted per channel per run, not per quarter. Suppression policies are used to exclude customers from receiving an action based on certain conditions, such as opt-out preferences or recent purchases, not based on the number of times the action is presented. Suitability rules are used to determine whether an action is suitable for a customer based on their propensity, priority, or other criteria, not based on the number of times the action is presented.
NEW QUESTION # 99
A revision manager needs to deploy changes from the business operations environment to production. The NBA Specialist has completed all build tasks and validated the generated artifacts. The team lead has promoted the change request to the revision manager for deployment processing.
Which step should you take to push the changes to production?
Answer: C
NEW QUESTION # 100
What significant role can a Switch component play in a decision strategy?
Answer: C
NEW QUESTION # 101
The U+ Bank marketing department wants to leverage the next-best-action capability of Pega Customer Decision Hub on Its website to promote new offers to each customer.
Place the events in the sequential order.
Answer:
Explanation:
1 - The website invokes the real-time container before loading the account page.
2 - Customer Decision Hub evaluates offers from the associated issue/group.
3 - Customer Decision Hub returns the resulting offer details to the website.
4 - The website loads the account page with the content returned by Customer Decision Hub.
NEW QUESTION # 102
......
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