MCAE-Con-201 Valid Test Format - MCAE-Con-201 Pdf Exam Dump

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Topic 2: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. User roles and permissions 3. Connector setup with Salesforce CRM
Topic 3: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Topic 4: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 5: Prospect Management	- Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Topic 6: Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q96-Q101):

NEW QUESTION # 96
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Marketing Cloud Account Engagement Score field
B. Einstein Behavior Score
C. Marketing Cloud Account Engagement Grade field
D. Einstein Lead Score

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm&type=5

NEW QUESTION # 97
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A. Hire an agency to create content.
B. Post content from other websites on your own site.
C. Focus on creating as much content as possible.
D. Start a company blog and promote a few high-quality pieces of content.

Answer: D

NEW QUESTION # 98
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
B. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
C. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
D. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

Answer: A

NEW QUESTION # 99
LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send highly targeted content first, followed by less targeted content
B. Send five emails exactly seven days apart, without any following steps
C. Send the least targeted content first, followed by more targeted content
D. Send emails using dynamic content based on prospect account fields

Answer: D

NEW QUESTION # 100
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A. Replace with a Marketing Cloud Account Engagement form
B. Set up a form handler
C. Maintain the current form
D. Use another third-party form

Answer: A

NEW QUESTION # 101
......

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