100% Pass Marketing-Cloud-Account-Engagement-Consultant - Efficient Salesforce Certified Marketing Cloud Account Engagement Consultant Test Quiz

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 3	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 4	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 5	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 6	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 7	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q221-Q226):

NEW QUESTION # 221
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
C. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
D. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs

Answer: B

NEW QUESTION # 222
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?

A. Completion Action
B. Automation rule match Any
C. Page Action
D. Automation rule match All

Answer: B

NEW QUESTION # 223
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A. Locate the relevant documentation and follow the steps to enable.
B. Update your Salesforce connector user permissions
C. Update your field mappings by going to Admin > Configure Fields
D. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

Answer: D

NEW QUESTION # 224
Choose required fields while creating a Prospect

A. Company
B. Score
C. Email
D. Assign To
E. Grade
F. CD Campaign
G. Profile

Answer: B,C,F,G

NEW QUESTION # 225
Which are true about Salesforce Engage

A. You can use Salesforce Engage with Gmail by downloading an extension
B. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
C. Salesforce Engage is not supported for Salesforce sandbox accounts
D. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
E. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

Answer: A,B,C,D,E

NEW QUESTION # 226
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