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| Section | Weight | Objectives |
|---|---|---|
| Analytics and Reporting | 15% | - Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models |
| Mobile Messaging (SMS and Push) | 20% | - Configure SMS and push notification campaigns - Implement mobile opt-in management - Apply compliance and regulatory requirements - Design mobile customer journeys |
| Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations |
| Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
| Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives |
| Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies - Optimize email deliverability - Design A/B and multivariate test strategies - Configure dynamic content and personalization |
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NEW QUESTION # 85
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers
Answer: A,B,C
NEW QUESTION # 86
Can Social Studio's Sentiment Model be customized? 01m 05s
Answer: A
NEW QUESTION # 87
Which two concepts are types of Journeys?
Choose 2 answers
Answer: C,D
NEW QUESTION # 88
Where would you set a threshold limit in social studio
Answer: D
Explanation:
* Understanding Threshold Limits:In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.
* Navigating Social Studio:Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.
* Workspace Settings as the Key:Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.
* Detailed Steps Within Workspace Settings:
* Access Workspace Settings:In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a "Workspace Settings" option.
* Notification Settings:Within "Workspace Settings," you look for a section related to
"Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.
* Threshold Configuration:Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.
* Why Other Options Are Incorrect:
* A. Enterprise Admin Settings:Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.
* C. Tab in Engage:Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.
* D. Column in Engage:Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.
* "Thresholds" in "Admin" settingsrefer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.
In Summary:
Workspace settings in Social Studio are where you control the notification thresholds, makingB. workspace settingsthe correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.
NEW QUESTION # 89
What two Journey types enable an administrator to efficiently create and track opens and clicks?
Answer: A,B
NEW QUESTION # 90
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