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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Topic 2: Administration	11%	- Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions
Topic 3: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers - Describe how to use dynamic content
Topic 4: Email Marketing	20%	- Explain how to analyze email performance metrics - Describe how to manage email templates - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to use dynamic content in emails
Topic 5: Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to test and activate Engagement Studio programs
Topic 6: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q146-Q151):

NEW QUESTION # 146
Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

A. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
B. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
C. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
D. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 147
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
B. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
C. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
D. Import all prospect data and create a suppression list.

Answer: A

NEW QUESTION # 148
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
B. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
D. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

Answer: D

NEW QUESTION # 149
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A. Create an automation rule to clear the opt out field on the leads and contacts.
B. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
C. Run a permission pass effort to all of the leads and contacts who have opted out.

Answer: B

NEW QUESTION # 150
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Einstein Lead Score
B. Einstein Campaign Insights
C. Marketing Cloud Account Engagement Business Units
D. Einstein Behavior Scoring

Answer: B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5

NEW QUESTION # 151
......

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