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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Consultant
Exam Number:Marketing-Cloud-Account-Engagement-Consultant
Exam Format:Multiple Choice, Multiple Select
Related Certifications:Salesforce Certified Marketing Cloud Email Specialist
Salesforce Certified Sales Cloud Consultant
Salesforce Certified Administrator
Available Languages:English
Real Exam Qty:65
Passing Score:68%
Exam Duration:105 minutes
Certificate Validity Period:No expiration ( certifications do not expire for this credential)
Exam Price:$200 USD
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:Online proctored exam (at a testing center or remote proctored)
Pre Condition:It is recommended (but not required) to have 1-2 years of hands-on experience with Salesforce Marketing Cloud Account Engagement and hold the Salesforce Administrator certification before attempting this exam. Familiarity with Salesforce Sales Cloud is also beneficial.
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

TopicDetails
Topic 1
  • Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2
  • Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 3
  • Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4
  • Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5
  • Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q51-Q56):

NEW QUESTION # 51
What is possible with a trigger in engagement program? [Choose two answers]

Answer: A


NEW QUESTION # 52
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

Answer: B


NEW QUESTION # 53
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?

Answer: A


NEW QUESTION # 54
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

Answer: D


NEW QUESTION # 55
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?

Answer: A


NEW QUESTION # 56
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