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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Channels | 10% | - Multi-channel delivery - Email and third-party integration - Real-time containers |
| Topic 2: Decision Strategies | 15% | - Adaptive models - Design and test decision strategies - Predictive analytics integration |
| Topic 3: AI and Arbitration | 8% | - Action arbitration logic - Business levers for ranking - AI-driven prioritization |
| Topic 4: Contact Policy and Volume Constraints | 13% | - Prevent action overexposure - Control outbound exposure - Set volume limits |
| Topic 5: Business Agility in 1:1 Engagement | 15% | - Pega GenAI for content and operations - Change management - Operational workflows |
| Topic 6: Engagement Policies | 15% | - Design and manage customer journeys - Build engagement strategies - Define engagement policies |
| Topic 7: Actions and Treatments | 12% | - Manage customer actions - Present offers on web channels - Define outbound actions |
| Topic 8: Next-Best-Action Concepts | 12% | - Define starting population - Optimize customer value in contact center - One-to-one customer engagement - Optimize Next-Best-Action strategy - Always-on outbound essentials - Customer engagement blueprint |
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NEW QUESTION # 94
As a Customer Service Representative, you present an offer to a customer who called to learn more about a new product. The customer rejects the offer. What is the next step that Pega Customer Decision Hub takes?
Answer: D
Explanation:
Pega Customer Decision Hub is a dynamic and adaptive system that constantly reevaluates the Next-Best- Action for each customer based on their interactions and feedback. If a customer rejects an offer, the system will update the customer profile and the offer performance, and then reapply the Next-Best-Action strategy to select and prioritize another offer that is more relevant and valuable for the customer. Verified References:
[Pega Decisioning Consultant | Pega Academy]
NEW QUESTION # 95
You are a deaccessioning architect on a next-best-action project and are responsible for designing and implementing decision strategies. Select each component on the left and drag it to the correct requirement on the right.
Answer:
Explanation:
NEW QUESTION # 96
MyCo, a mobile company, uses Pega Customer Decision Hub'" to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.
The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning architect, what must you do to present offers from the two groups'
Answer: D
NEW QUESTION # 97
As a decisioning architect, you are setting up the action hierarchy for MyCo. Select the correct action hierarchy level for each of the hierarchy items identified.
Answer:
Explanation:
Explanation:
NEW QUESTION # 98
In the Impact Analyzer tool, what does It mean when the overall health Indicator of the next best action has a red highlight?
Answer: C
NEW QUESTION # 99
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