Latest MCAE-Con-201 Test Format has 100% pass rate, Salesforce Certified Marketing Cloud Account Engagement Consultant

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Administration11%- Explain how to configure Account Engagement settings
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Describe how to manage users, roles, and permissions
- Describe how to configure and manage email sending domains
Engagement Studio17%- Explain how to test and activate Engagement Studio programs
- Describe how to use triggers, rules, and actions
- Describe how to analyze Engagement Studio performance
- Explain how to design and build Engagement Studio programs
Email Marketing20%- Explain how to use dynamic content in emails
- Explain how to analyze email performance metrics
- Explain how to create and send emails
- Describe how to manage email templates
- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Lead Management24%- Explain how to configure and manage scoring and grading
- Explain how to use automation rules for lead management
- Describe how to set up and manage assignment rules
- Describe how to manage prospects in the recycle bin
Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and publish landing pages
- Explain how to create and configure Account Engagement forms
- Describe how to use form handlers
- Describe how to use dynamic content
Visitors and Prospects8%- Explain the differences between visitors and prospects
- Describe how prospects are tracked and identified
- Explain how visitors are converted into prospects

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q65-Q70):

NEW QUESTION # 65
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5


NEW QUESTION # 66
What is available to choose within Repeat Rule

Answer: A,B


NEW QUESTION # 67
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

Answer: A,C,D


NEW QUESTION # 68
LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?

Answer: E


NEW QUESTION # 69
Which one is Marketing Cloud Account Engagement Event Connector

Answer: D


NEW QUESTION # 70
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