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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Available Languages:	English, Portuguese (Brazil), Spanish, Japanese, German, French
Passing Score:	Approximately 65% (Salesforce does not always publish exact passing scores)
Exam Format:	Scenario-based Questions, Multiple Select, Multiple Choice
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Specialist Salesforce Certified Administrator
Certificate Validity Period:	1 year (requires annual maintenance via Trailhead modules)
Exam Duration:	105 minutes
Exam Price:	200 USD
Real Exam Qty:	60–65 questions
Recommended Training:	Marketing Cloud Account Engagement Study Guide Salesforce Trailhead Account Engagement Learning Path
Exam Registration:	Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite testing center
Pre Condition:	Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:	https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 5	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 6	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 7	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q70-Q75):

NEW QUESTION # 70
LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
B. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
C. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
D. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

Answer: A

NEW QUESTION # 71
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A. 4 hours
B. 1 hour
C. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
D. 10 minutes

Answer: A

NEW QUESTION # 72
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

A. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.
B. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.
C. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
D. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.

Answer: B

NEW QUESTION # 73
A company's sales reps use the "Status" field in Salesforce to indicate where the lead is in the sales funnel. A Marketing Cloud Account Engagement administrator wants to send each prospect a series of nurture emails when their sales rep updates their "Status" field to "Nurture." The administrator wants to automate this entirely inside of Marketing Cloud Account Engagement.
How should this workflow be automated?

A. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create an automation rule to detect the "Nurture" value > Automation rule sends an autoresponder email
B. Create a custom field for "Lead Status" > Map it to the "Status" field in Salesforce > Create a dynamic list to detect the "Nurture" value > Add as recipient list on engagement program to send emails
C. Create a CRM Visible list in Marketing Cloud Account Engagement > Have sales also add these
"Nurture" leads to that list in Salesforce > Create an automation rule to send email based on list membership
D. Create a report in Salesforce based on lead status of "Nurture" > Export and import into Marketing Cloud Account Engagement > Create a list from import > Add as recipient list on engagement program

Answer: B

NEW QUESTION # 74
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
B. The record that was last updated sets the field value for a synced prospect.
C. Only users with an Administrator user role will be able to change the prospect field value.
D. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.

Answer: B

Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/

NEW QUESTION # 75
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