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Salesforce Advanced Cross Channel Accredited Professional exam is a certification that validates a professional's expertise in designing and implementing cross-channel marketing strategies using Salesforce Marketing Cloud. Advanced-Cross-Channel exam is intended for individuals who have extensive experience in marketing automation and have already obtained the Salesforce Certified Marketing Cloud Email Specialist certification.

Salesforce ACP certification exam is intended for professionals who have experience working with the Salesforce platform and its related tools. Advanced-Cross-Channel Exam covers multiple topics including cross-channel campaign planning, account-based marketing, social listening, data management, event tracking, and analytics. Candidates are expected to have an in-depth knowledge of these areas, as well as a solid understanding of Salesforce Marketing Cloud and Pardot.

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To prepare for the Salesforce Advanced-Cross-Channel Certification Exam, candidates can take advantage of the available study materials, including online courses, practice exams, and study guides. These materials provide candidates with comprehensive and up-to-date information on cross-channel marketing strategies, customer journey mapping, segmentation, targeting, and analytics.

Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q32-Q37):

NEW QUESTION # 32
Difference between inbox message and in app message.

A. Inbox message is displayed once but in app message is displayed repeatedly
B. Inbox messages can be used only in los whereas in app message can also be used in android
C. Inbox message is displayed and stored in device in app message is displayed only 1 time

Answer: C

NEW QUESTION # 33
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A. The new message replaces the first message only for users who no longer exist in the audience
B. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
C. All users receive the new message, but only if they're read the first message
D. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not

Answer: D

NEW QUESTION # 34
Where would you add a topic profile

A. Social studio automate
B. Social studio engage
C. Admin settings
D. Workspace settings

Answer: C

Explanation:
* Understanding Topic Profiles:
* Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
* Admin Settings as the Central Hub:
* Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
* Detailed Steps:
* Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
* Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
* Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
* Why Other Options Are Incorrect:
* A. Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
* C. Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
* D. Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.

NEW QUESTION # 35
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A. Understand, decide act
B. Listen, Understand , Act

Answer: B

NEW QUESTION # 36
What is true about Einstein engagement frequency (EEF). Select 3

A. EEF uses only commercial send data not transactional
B. It uses last ISO days engagement data
C. The model uses data available only in your account
D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

Answer: A,C,D

NEW QUESTION # 37
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