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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Administration11%- Field creation, editing and mapping
- Recycle Bin capabilities
- Relationship between Account Engagement and Salesforce
Lead Management24%- Segmentation rules
- Automation rules: components and use cases
- Page actions
- Scoring and grading: definition and management
- Custom redirects: capabilities and use cases
- Lists: types, capabilities and creation
- Completion actions
Forms, Form Handlers and Landing Pages20%- Capabilities, use cases and metrics of forms
- Capabilities, use cases and metrics of landing pages
Reporting and Analytics8%- Conversion and engagement metrics
- Dashboard interpretation
- Campaign and lifecycle reporting
Email Marketing20%- Difference between Emails and Email Templates
- Email reporting metrics
- Email capabilities and use cases
Engagement Studio17%- Updating engagement programs and assets
- Components of engagement programs

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Salesforce Certified Marketing Cloud Account Engagement Specialist 認定 MC-201 試験問題 (Q108-Q113):

質問 # 108
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

正解:B

解説:
To sign many people up on the same computer at a trade show booth, an Administrator should enable the Kiosk/Data Entry Mode on a Marketing Cloud Account Engagement form. This mode allows multiple form submissions from the same browser without using cookies. It also clears the form fields after each submission and reloads the thank you content. Reference: Marketing Cloud Account Engagement Kiosk/Data Entry Mode


質問 # 109
Which two capabilities are true for completion actions? Choose 2 answers

正解:A、D

解説:
According to the Salesforce documentation, the two capabilities that are true for completion actions are: C) Completion actions cannot be applied directly on a landing page, and D) Completion actions do not execute on image file downloads. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email, submitting a form, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect's score. Completion actions cannot be applied directly on a landing page, as landing pages do not have completion actions. However, completion actions can be applied on the forms or custom redirects that are embedded on the landing page. Completion actions do not execute on image file downloads, as image file downloads are not considered as completion events. However, completion actions can be executed on other types of file downloads, such as PDFs or Word documents. Completion actions are not applied retroactively, as they are only applied to prospects who complete the marketing element after the completion action is created. Completion actions do not apply to both visitors and prospects, as they only apply to prospects who have been identified by their email address or their Marketing Cloud Account Engagement tracking cookie. Reference: Salesforce documentation


質問 # 110
What is the best practice when users leave the company and have assigned prospects?

正解:B

解説:
When users leave the company and have assigned prospects, the best practice is to reassign all prospects in the CRM and review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user. This will ensure that the prospects are not left unattended and that the marketing activities are updated accordingly. Deleting the user from Marketing Cloud Account Engagement is not recommended as it will remove the user's history and activity data.


質問 # 111
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

正解:B

解説:
By default (using business accounts), Marketing Cloud Account Engagement creates new records as leads in Salesforce. This means that when a prospect is assigned to a user in Marketing Cloud Account Engagement, and there is no matching lead or contact in Salesforce, Marketing Cloud Account Engagement will create a new lead record in Salesforce and sync with it. However, you can also configure Marketing Cloud Account Engagement to create new records as contacts or person accounts in Salesforce, depending on your preference. To do this, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement, and make sure that the connector user has the appropriate permissions in Salesforce. For more details -> 151617


質問 # 112
What is a capability of a completion action?

正解:A

解説:
A completion action is a type of action that allows marketers to define what happens after a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. One of the capabilities of a completion action is to remove a prospect from a list. This can be useful for managing list membership, suppressing prospects from future sends, or moving prospects to different lists based on their behavior. A completion action cannot send a list email to a prospect, increase a prospect's grade, or adjust a prospect's account field2. Reference: 2: Completion Actions


質問 # 113
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