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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Account Configuration	16%	- Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Lead Management	14%	- Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Define relevant KPIs and metrics - Interpret results and recommend improvements
Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Evaluation	17%	- Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q101-Q106):

NEW QUESTION # 101
You have been asked to create a form that gathers information from prospects. This information should be available in Marketing Cloud Account Engagement as well as a custom build community site. How would you achieve this?

A. Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.
B. Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.
C. Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.
D. Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.

Answer: C

NEW QUESTION # 102
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
B. Create a custom dataset using only data from the fiscal year.
C. Use the 'fiscal year' filter on the Pipeline Dashboard.
D. Develop a new lens that includes only data from the fiscal year.

Answer: A

NEW QUESTION # 103
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

A. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
B. Only users with an Administrator user role will be able to change the prospect field value.
C. The record that was last updated sets the field value for a synced prospect.
D. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.

Answer: C

Explanation:
Explanation
https://invadosolutions.com/marketing-automation-news/prospect-opted-out-field-and-sync-behavior-for-Market Cloud Account Engagement-and-salesforce/

NEW QUESTION # 104
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A. Maintain the current form
B. Use another third-party form
C. Set up a form handler
D. Replace with a Marketing Cloud Account Engagement form

Answer: D

NEW QUESTION # 105
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Use the Add to Nurture action on page layouts.
B. Use the Add to List completion action on forms.
C. Add contacts to the program's Campaign as campaign members.
D. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 106
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