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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Objectives
Automation and Campaigns	- Automation tools 1. Automation rules and completion actions 2. Engagement Studio programs
Lead Management	- Prospect lifecycle and grading/segmentation 1. Lead qualification and scoring model configuration 2. Sync behavior with Salesforce CRM
Email Marketing and Engagement	- Email creation and delivery 1. Email templates and dynamic content usage 2. Deliverability and sender reputation management
Account Engagement Fundamentals	- Platform architecture and key concepts 1. Business units and org structure 2. Account Engagement (Pardot) objects and data model
Reporting and Administration	- Analytics and system configuration 1. User roles, permissions, and setup configuration 2. Campaign reporting and ROI tracking

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q176-Q181):

NEW QUESTION # 176
It is possible to assign certain Prospect to selected Scoring Category

A. True
B. False

Answer: B

NEW QUESTION # 177
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of " Contract " with a value of
" Renewed " for prospects who have already renewed their product subscription or its " blank " if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:
* Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build automation rules add criteria as Contact as " Renewed " add action as notify assigned user
B. Build dynamic list add criteria as Contact as " Renewed " add action as notify assigned user
C. Build automation rules add criteria as Contact as blank add action as notify assigned user
D. Build dynamic list add criteria as Contact as blank add action as notify assigned user

Answer: D

NEW QUESTION # 178
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
B. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
C. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list

Answer: B

NEW QUESTION # 179
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

A. Segment the best and most active contacts for initial email sends.
B. Segment prospects with free email service providers for initial email sends.
C. Segment cold prospects with a low score to reengage for initial email sends.
D. Segment internal employees with high scores for initial email sends.

Answer: D

NEW QUESTION # 180
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
B. LenoxSoft must add prospect to a dynamic list
C. LenoxSoft added location based criteria
D. LenoxSoft uses location based scoring categories .

Answer: A

NEW QUESTION # 181
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