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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Manage sender profiles and deliverability settings - Configure lists and populations - Configure account settings and business units - Set up users, roles, and permissions |
| Topic 2: Automation and Data Management | 14% | - Configure imports and exports - Implement SQL activities for data processing - Manage contact data and data hygiene - Utilize automation studio effectively - Build and manage automation workflows |
| Topic 3: Discovery and Design | 18% | - Identify integration points and data flows - Gather requirements and understand business objectives - Analyze customer data and segmentation needs - Document current state and desired future state - Define success metrics and KPIs |
| Topic 4: Reporting and Analytics | 14% | - Build custom reports and dashboards - Analyze campaign performance - Configure and interpret standard reports - Provide actionable insights and recommendations - Track engagement and conversion metrics |
| Topic 5: Customer Journey Design | 18% | - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Apply personalization and dynamic content - Implement triggered and real-time journeys - Map customer journeys across channels |
| Topic 6: Email Marketing | 18% | - Ensure deliverability and inbox placement - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Apply template and content block strategies - Create and optimize email content |
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NEW QUESTION # 30
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
Answer: A
Explanation:
To maintain a good sender reputation, Northern Trail Outfitters should have one dedicated IP address for every
100,000 messages send per month. This will help them avoid IP throttling and blacklisting issues. A shared IP address is not recommended for their volume, and having multiple SAPs for different types of sends is not necessary. They should also send consistently and avoid large spikes or drops in their sending volume.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_dedicated_ip_addresses.htm&type=5https://help.salesforc
NEW QUESTION # 31
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?
Answer: C
Explanation:
Explanation
To capture and categorize email Not Sent events and insert them into a data extension using Automation Studio, Northern Trail Outfitters should use the following order of activities:
Data Extract with the Tracking Extract type. This activity will extract tracking data, such as Not Sent events, from Marketing Cloud and place a zipped file in the Safehouse.
File Transfer from Safehouse. This activity will move the zipped file from the Safehouse to an Enhanced FTP location.
File Transfer unzip. This activity will unzip the file and place it in an Enhanced FTP location.
Import File. This activity will import the file into a data extension.
Data Extension Extract is not a valid extract type for tracking data. SQL Query is not an activity that can insert data into a data extension from a file. Data Factory Utility is not a valid activity in Automation Studio.
References: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_extract_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_file_transfer_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_file_activity.htm&type=5
NEW QUESTION # 32
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
Answer: A
Explanation:
Explanation
Transactional email send with the event notification service response can be used to send password reset emails and get real-time feedback on the delivery status. If the email is not sent, an API call can be triggered to send an SMS message instead. References:
https://help.salesforce.com/articleView?id=sf.mc_es_event_notification_service.htm&type=5
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/messageDefinitionSends.htm
NEW QUESTION # 33
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
Answer: A
NEW QUESTION # 34
North Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.
*Shipping notices will be sent once a day.
*The shipping file will be placed on the FTP sometime after 4:00 p.m.
*The shipping data will be stored in the shipping Notice data extension.
*A field in the data extension will contain the shipping data.
*The survey needs to be sent at 9:00 a.m., exactly 10 days after the customers order ships.
Which workflow would most effectively enable NTO to do this?
A)
B)
C)
D)
Answer: B
NEW QUESTION # 35
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