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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Customer Success | 27% | - Facilitate customer engagement and requirement gathering
|
| Topic 2: Operational Excellence | 23% | - Monitor and optimize platform operations
|
| Topic 3: Implementation Strategy | 22% | - Plan deployment and delivery methodology
|
| Topic 4: Multi-Cloud Architecture | 28% | - Design scalable Salesforce multi-cloud solutions
|
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NEW QUESTION # 117
A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.
Which two steps should a Solution Architect take to meet these requirements?
Choose 2 answers
Answer: A,C
Explanation:
B: Creating a custom preference center that updates the records in Sales Cloud can help meet the requirements by allowing customers to manage their subscription preferences and opt-in or opt-out of different email lists or publications. This can also provide more granular control over the data synchronization between Sales Cloud and Marketing Cloud. D. Implementing the Marketing Cloud Connector can help meet the requirements by enabling bi-directional data integration between Sales Cloud and Marketing Cloud. This can also allow Marketing Cloud to honor the unsubscribe status of contacts or leads in Sales Cloud when sending emails. References:
* https://help.salesforce.com/s/articleView?id=sf.mc_co_implement_marketing_cloud_connect.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.mc_co_unsubscribes_and_subscribers.htm&type=5
* https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_custom_profile_center.htm&type=5
NEW QUESTION # 118
Universal Containers is about to expand from their existing product efforts around watches into creating smart watches. These watches are intended to integrate with the users smart phone but also gather and collect health data from the watch and the phone. Universal Containers has never had to manage or work with health related data and are concerned about how to go further while still keeping their users trust.
What is a next step a Solution Architect should suggest to provide UC the kind of understanding they are looking for"?
Choose 1 answers
Answer: A
Explanation:
This answer is correct because it is a next step that a Solution Architect should suggest to provide UC the kind of understanding they are looking for regarding how to manage or work with health related data while still keeping their users trust. A Consequence Scanning Workshop is a method that helps identify potential positive and negative consequences of a product or service on people, society, and environment. It can help UC anticipate the impact of their work on their users' trust and privacy, and design solutions that mitigate risks and maximize benefits. References: https://www.salesforce.com/blog/how-relationship-design-works/
NEW QUESTION # 119
A single-brand client is implementing a Salesforce multi-cloud solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. They have licenses for over 100 Service Cloud sandboxes, one B2C Commerce realm with on-demand sandboxes, and three Marketing Cloud production business units. The client wants to understand the environment, development, and automation deployment strategy for the implementation.
Which two recommendations should a Solution Architect make in the discovery session?
Choose 2 answers
Answer: B,D
Explanation:
* Option A is correct because running load testing in B2C Commerce pre-launch against the production instance connected to a full copy sandbox in Service Cloud is a recommended practice to ensure that the multi-cloud solution can handle the expected traffic and transactions without compromising performance or functionality.
* Option C is correct because using a single Marketing Cloud instance to connect to multiple Service Cloud environments using Marketing Cloud Connect for each business unit is a recommended practice to enable data synchronization and integration between the clouds without duplicating data or creating conflicts.
* Option B is incorrect because using Marketing Cloud business units as testing environments is not a recommended practice, as it may cause data quality issues, security risks, and configuration challenges.
Marketing Cloud business units should be used for segmentation and personalization purposes, not for testing or development.
* Option D is incorrect because using a Service Cloud partial copy sandbox to provide better performance than a developer pro sandbox as well as a normal sandbox is not a valid statement, as partial copy sandboxes have the same performance characteristics as developer pro sandboxes and normal sandboxes. The main difference between partial copy sandboxes and other types of sandboxes is the amount of data they can store.
References:
* [Get Started with B2C Solution Architect Cert Prep - Trailhead]
* [Certification - B2C Solution Architect - Trailhead]
NEW QUESTION # 120
A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers
Answer: A,D
Explanation:
* Option A is correct because configuring Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder is a valid recommendation to improve the success of the automated campaign. Einstein Retargeting Recommendations uses machine learning to identify customers who are likely to purchase again based on their past behavior and preferences, and automatically creates segments for Journey Builder to send personalized messages and offers.
* Option D is correct because using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months is a valid recommendation to improve the success of the automated campaign. Einstein Discovery uses advanced analytics and AI to analyze data from multiple sources and generate predictive insights and recommendations. A retargeting score can help the company prioritize and target customers who have a high probability of buying again.
* Option B is incorrect because using SMS as a channel due to its significantly higher engagement rate as compared to email is not a valid recommendation to improve the success of the automated campaign.
SMS may have a higher engagement rate than email, but it also has a higher cost and a lower personalization potential. SMS should be used sparingly and strategically for time-sensitive or urgent messages, not for general re-engagement campaigns.
* Option C is incorrect because generating personalized coupon codes in B2C Commerce and sending them through Marketing Cloud to be able to effectively track impact of campaigns is not a valid recommendation to improve the success of the automated campaign. Personalized coupon codes may increase conversions and loyalty, but they also reduce margins and profitability. Coupon codes should be used selectively and carefully for customers who have a high lifetime value or a high retargeting score, not for all customers who made purchases in the last 24 months.
References:
* [Get Started with B2C Solution Architect Cert Prep - Trailhead]
* [Certification - B2C Solution Architect - Trailhead]
* B2C Solution Architect Certification Guide | Salesforce Ben
NEW QUESTION # 121
A university has several small departmental organizations scattered across different colleges. Each of which has its own finances, business processes, and strategies that are sometimes at odds. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs.
What should a Solution Architect recommend to meet their needs?
Answer: D
Explanation:
* Option D is correct because Marketing Cloud with Enterprise Communication Strategy and a single Salesforce org with Connected Campus for consolidating existing departmental orgs is the best solution to meet the university's needs. Marketing Cloud with Enterprise Communication Strategy allows the university to create and manage personalized communications across multiple channels and audiences, while a single Salesforce org with Connected Campus enables the university to unify and streamline its data, processes, and services across different departments and colleges.
* Option A is incorrect because Marketing Cloud with multiple business units, Marketing Cloud Connect, and multiple existing Salesforce orgs is not a suitable solution for the university's needs, as it would create data silos, integration challenges, and governance issues across different Salesforce clouds and orgs. Marketing Cloud Connect is also not necessary for the university's communication strategy, as it is mainly used for data synchronization and integration between Marketing Cloud and Service Cloud or Sales Cloud.
* Option B is incorrect because Marketing Cloud with multiple business units and a single Salesforce org with Divisions for consolidating existing departmental orgs is not a suitable solution for the university's needs, as it would create complexity and overhead in managing multiple business units and divisions within the same Salesforce cloud and org. Divisions are also not recommended for multi-brand or multi- department scenarios, as they are mainly used for large-scale data segmentation and reporting purposes.
* Option C is incorrect because Marketing Cloud with Enterprise Communication Strategy, Marketing Cloud Connect, and multiple existing Salesforce orgs is not a suitable solution for the university's needs, as it would create data silos, integration challenges, and governance issues across different Salesforce clouds and orgs. Marketing Cloud Connect is also not necessary for the university's communication strategy, as it is mainly used for data synchronization and integration between Marketing Cloud and Service Cloud or Sales Cloud.
References:
* [Get Started with B2C Solution Architect Cert Prep - Trailhead]
* [Certification - B2C Solution Architect - Trailhead]
* [B2C Solution Architect Certification Guide | Salesforce Ben]
NEW QUESTION # 122
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