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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Reporting and Analytics	- Performance Measurement 1. Campaign reporting 2. ROI and attribution reporting
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Maintenance and Best Practices	- System Optimization 1. Data hygiene and governance 2. Integration best practices
Email Marketing	- Email Creation and Delivery 1. Email templates and content creation 2. Deliverability and compliance
Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q91-Q96):

NEW QUESTION # 91
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
B. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form
C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"

Answer: A

NEW QUESTION # 92
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Lifecycle Report: New Prospects Created
B. Form Report: Submissions
C. Form Report: Impressions
D. Form Report: Conversions

Answer: A,D

NEW QUESTION # 93
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
B. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
C. You can only create 50 custom fields in Marketing Cloud Account Engagement.
D. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce

Answer: B

NEW QUESTION # 94
"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
Choose 2 answers

A. Prospect replied to an email
B. Prospect viewed a landing page
C. Prospect was deleted by a user
D. Prospect unsubscribed from an email

Answer: B,D

NEW QUESTION # 95
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A. Dynamic list and automation rule
B. Completion action and dynamic list
C. Automation rule and completion action
D. Segmentation rule and completion action

Answer: C

NEW QUESTION # 96
......

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