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| Section | Weight | Objectives |
|---|---|---|
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages - Describe how to use form handlers |
| Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs - Describe how to analyze Engagement Studio performance |
| Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects |
| Email Marketing | 20% | - Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to create and send emails - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) |
| Administration | 11% | - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings |
| Lead Management | 24% | - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin |
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NEW QUESTION # 100
How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?
Answer: B
NEW QUESTION # 101
Select available Social Posting Connectors
Answer: C,E,F
NEW QUESTION # 102
What is possible with a trigger in engagement program? [Choose two answers]
Answer: B
NEW QUESTION # 103
LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.
Which two benefits of email authentication should be discussed with the IT manag Choose 2 answers
Answer: C,D
NEW QUESTION # 104
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?
Answer: A
NEW QUESTION # 105
......
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