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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Leveraging Customer Data and Analytics for Personalization		- Data management - Segmentation - Predictive modeling
Social Studio
Measuring and Reporting on Cross-Channel Marketing Performance		- Dashboarding - KPI selection - Data visualization
Interaction Studio
Aligning Cross-Channel Marketing with Business Objectives		- Goal setting - Change management - Stakeholder management
Integrating and Optimizing Marketing Campaigns Across Channels		- Campaign automation - API integrations - Data synchronization
Triggers
Ad Studio
Einstein for Marketing Cloud	22.5%
Mobile (SMS/Push)
Distributed Marketing
Journey Orchestration
Cross-Channel Marketing Strategies and Tactics		- Channel selection - Multi-touch attribution - Campaign planning

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q75-Q80):

NEW QUESTION # 75
What is true about contact data and journey data.

A. Journey data is static and contact data is updated data.
B. Contact data is static and journey data is updated data

Answer: A

NEW QUESTION # 76
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

A. journey Data is a set of static values passed into the journey for each contact.
B. Contac data is dynamic data that retrieves the latest value upon decision split execution.
C. Journey Data is dynamic data that retrieves the latest value upon decision split execution
D. Contact Data is a set of static values passed into the Journey for each contact.

Answer: A,B

NEW QUESTION # 77
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

A. emotional tone of subject line
B. Frequently used phrases in subject line
C. engagement data
D. spelling and punctuation errors

Answer: A,B,C

NEW QUESTION # 78
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the " Download Mobile App " link.
B. Use Journey Builder Engagement Splits to identify who Clicked the " Download Mobile App' link.
C. Use Automation Studio ' s (AS) Query Entry Source and AS Send Email Activities
D. Use Journey Builder ' s (JB) Data Extension Entry Source and JB Email Activities
E. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

Answer: B,D,E

NEW QUESTION # 79
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

A. Einstein Content Selection
B. Einstein Scoring
C. Einstein Copy Insights
D. Einstein Engagement Frequency

Answer: D

NEW QUESTION # 80
......

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