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Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Create and Configure Segments and Measures25-30%- Create and configure customer segments
  • 1. Create segments based on customer activities and attributes
  • 2. Configure dynamic and static segments
  • 3. Create segment definitions using conditions and combinations
- Create and configure measures
  • 1. Configure metric hierarchies
  • 2. Create measures using calculations and aggregations
  • 3. Create computed attributes and measures
Topic 2: Configure Customer Data Privacy Settings and Establish Data Policies20-25%- Configure customer profile configuration
  • 1. Configure unified customer profile schema
  • 2. Configure consent and preference settings
  • 3. Configure customer identifier and primary key settings
- Configure data policies
  • 1. Configure data policies for compliance requirements
  • 2. Configure data retention and lifecycle policies
  • 3. Implement data masking and anonymization
Topic 3: Manage Overlapping Identities and Unify Customer Profiles15-20%- Configure identity resolution
  • 1. Manage identity relationships and graphs
  • 2. Configure deduplication and merging rules
  • 3. Configure identity matching rules and thresholds
- Manage unified profiles
  • 1. Review and resolve identity conflicts
  • 2. Validate unified customer profiles
  • 3. Configure confidence scoring for merged profiles
Topic 4: Configure Data Ingestion20-25%- Manage data transformations
  • 1. Validate and monitor data quality during ingestion
  • 2. Configure data mapping and field transformations
  • 3. Configure data enrichment processes
- Configure data sources and connectors
  • 1. Configure data import schedules and mappings
  • 2. Configure Microsoft connectors for data ingestion
  • 3. Configure custom data sources
Topic 5: Configure Insights and Customer Card10-15%- Configure subscriptions and alerts
  • 1. Configure notification preferences
  • 2. Configure automated subscriptions
  • 3. Configure threshold-based alerts
- Configure customer insights card
  • 1. Configure card visibility and permissions
  • 2. Configure card components and layout
  • 3. Configure real-time and batch insights

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Microsoft Dynamics 365 Customer Experience Analyst Sample Questions (Q19-Q24):

NEW QUESTION # 19
The founder has edited the Salesperson security role to allow the carer to use the Corgi meet-up business process flow, as shown in the following

Use the drop-down menus to select the answer choice that completes each statement based on the information presented in the exhibit. NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Topic 3, Mix Questions
Mix Questions
MB-280 Mix Questions IN THIS CASE STUDY


NEW QUESTION # 20
Drag and Drop Question
You are implementing Dynamics 365 Sales at a new organization. All users will be using the Sales Hub app.
You need to assign the appropriate out-of-the-box security roles.
Using the principle of least access, which roles should you assign? To answer, move the appropriate roles to the correct users. Each role may be used once, more than once, or not at all.
You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
Retail assistant - Salesperson
The retail assistant can create and update accounts and contacts but cannot edit the product catalog. The Salesperson role provides access to manage accounts and contacts but does not include permissions for product catalog management.
Executive - Sales team member
The executive only adds notes to accounts and contacts. The Sales team member role has minimal access and is appropriate for a user who only needs to add notes.
Territory manager - Sales manager
The territory manager is responsible for forecasting and product management, which aligns with the Sales manager role, as it includes permissions for managing forecasts and overseeing sales activities.


NEW QUESTION # 21
You are implementing Dynamics 365 Sales at a new organization. All users will be using the Sales Hub app.
You need to assign the appropriate out-of-the-box security roles.
Using the principle of least access, which roles should you assign? To answer, move the appropriate roles to the correct users. Each role may be used once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:


NEW QUESTION # 22
You are a marketing automation consultant.
Your customer wants to understand the benefits of using the query assist feature in Dynamics 365 Customer Insights - Journeys. Why might your customer want to use this feature?

Answer: A

Explanation:
The Query Assist feature in Dynamics 365 Customer Insights - Journeys utilizes natural language processing to help marketers easily build segments.
By using simple language, marketers can describe their target audience without needing to know complex query syntax, making segmentation more accessible.
This feature is designed to streamline segment creation, allowing marketers to quickly define their audience with natural language inputs, which is particularly useful for users who may not be familiar with technical query building.
Reference: Microsoft Documentation - Use Query Assist for Segmentation in Customer Insights


NEW QUESTION # 23
Your organization recently implemented Dynamics 365 Sales. Sales representatives report that duplicate leads are being added, making it difficult to know which record to update.
The sales representatives still need the ability to add duplicate records when necessary, but want a simple way to receive a warning when a potential duplicate is being entered.
What should you do?

Answer: C


NEW QUESTION # 24
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