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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Consultant Exam
Exam Number:	Marketing-Cloud-Account-Engagement-Consultant
Available Languages:	Portuguese (Brazil), Spanish, English, Japanese, German, French
Real Exam Qty:	60–65 questions
Exam Price:	200 USD
Exam Duration:	105 minutes
Exam Format:	Scenario-based Questions, Multiple Select, Multiple Choice
Passing Score:	Approximately 65% (Salesforce does not always publish exact passing scores)
Related Certifications:	Salesforce Certified Administrator Salesforce Certified Marketing Cloud Account Engagement Specialist
Certificate Validity Period:	1 year (requires annual maintenance via Trailhead modules)
Recommended Training:	Salesforce Trailhead Account Engagement Learning Path Marketing Cloud Account Engagement Study Guide
Exam Registration:	Salesforce Certification Registration
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Consultant Sample Questions
Exam Way:	Online proctored or onsite testing center
Pre Condition:	Recommended: Salesforce Certified Administrator or equivalent experience with Salesforce CRM and marketing automation concepts
Official Syllabus URL:	https://trailhead.salesforce.com/en/credentials/marketingcloudaccountengagementconsultant

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q206-Q211):

NEW QUESTION # 206
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. Text
B. Number
C. You can't do this
D. Phone

Answer: A

NEW QUESTION # 207
Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A. F-
B. A+
C. D
D. F
E. A

Answer: A,C

NEW QUESTION # 208
LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page.
The consultant suggests creating two
versions of the landing page and using a multivariate test, but LenoxSoft is unfamiliar with the feature. What is the primary benefits of using a multivariate test in this campaign?

A. Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin
B. Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
C. Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
D. Marketing Cloud Account Engagement will give you content ideas for each landing page.

Answer: B

NEW QUESTION # 209
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
D. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

Answer: A

NEW QUESTION # 210
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?

A. Create new content for the paid search ads that direct to the home page.
B. Place additional navigation on the LenoxSoft home page.
C. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
D. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

Answer: A

NEW QUESTION # 211
......

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