Free PDF 2026 Unparalleled Salesforce Marketing-Cloud-Account-Engagement-Consultant: Salesforce Certified Marketing Cloud Account Engagement Consultant Visual Cert Exam

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q81-Q86):

NEW QUESTION # 81
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A. The prospect is marked as opted out
B. The prospect is unassigned from its user
C. The prospect is marked as do not email
D. The prospect is sent to the recycle bin

Answer: D

NEW QUESTION # 82
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A. Marketing Cloud Account Engagement Grade field
B. Einstein Lead Score
C. Einstein Behavior Score
D. Marketing Cloud Account Engagement Score field

Answer: C

Explanation:
https://help.salesforc e.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_behavior_scoring.htm & type=5

NEW QUESTION # 83
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. Each dashboard will have an option to filter by business unit.
B. Each business unit can only have one associated B2B Marketing Analytics app.
C. There is an option to create a unique app for each business unit or one joined app for all business units.
D. The app will create unique datasets for each business unit.

Answer: B

NEW QUESTION # 84
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Marketing Cloud Account Engagement Business Units
B. Einstein Campaign Insights
C. Einstein Behavior Scoring
D. Einstein Lead Score

Answer: B

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm & type=5

NEW QUESTION # 85
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as the account owner.
B. Set the sender of the email as a specific user.
C. Set the sender of the email as a custom CRM user.
D. Set the sender of the email as the assigned owner.

Answer: A

NEW QUESTION # 86
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