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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 2
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 3
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 4
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.
Topic 5
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q31-Q36):

NEW QUESTION # 31
Whichencryption methods are supported in file imports? Choose 2.

Answer: A,C


NEW QUESTION # 32
A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?

Answer: D

Explanation:
To manage the data model programmatically and access the Attribute Group schema, the REST API should be used. The REST API provides endpoints to interact with and retrieve information about Attribute Groups and their schemas.
Salesforce REST API


NEW QUESTION # 33
A marketer from Cloud Kicks wants to make sure no email from their welcome journey getssent to their competitor at Rainbow Run.
Which two best practices should the developer use when setting up the Send Email Activity in the welcome journey?
Choose 2 answers

Answer: C,D

Explanation:
To ensure that emails are not sent to a competitor, the best practices are:
* Suppression List: Create a Suppression List that includes all possible email addresses from Rainbow Run. This list will prevent these email addresses from receiving emails.
* Exclusion Script: Create an Exclusion Script that checks the domain of the email address and excludes addresses from Rainbow Run.
Salesforce Suppression Lists
Reference: Salesforce Exclusion Scripts


NEW QUESTION # 34
A developer is building an integration with theMarketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?

Answer: A

Explanation:
When configuring an API integration component in an Installed Package, it is best practice to select the minimum required scope for the integration. This approach ensures that the integration has only the necessary permissions, enhancing security by limiting access to only what is required.
* Minimum Required Scope: Selecting only the scopes that are necessary for the integration helps maintain a secure and controlled environment.
Salesforce API Integration Best Practices


NEW QUESTION # 35
Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named
'InStock' indicates whether the item is available.
Which snippet of AMPscript would return all products which are currently available?

Answer: B

Explanation:
The LookupRows function retrieves rows from a data extension where specified criteria are met. In an Enterprise 2.0 account, the data extension name in shared data extensions should be prefixed with 'Ent.' to indicate it is in the shared space.
* Example:
SET @rows = LookupRows('Ent. Inventory', 'InStock', 'true')
Salesforce AMPscript LookupRows Function


NEW QUESTION # 36
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