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| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions |
| Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management |
| Visitors and Prospects | 8% | - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages |
| Email Marketing | 20% | - Explain how to use dynamic content in emails - Describe how to manage email templates - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics |
| Engagement Studio | 17% | - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions |
>> Test Salesforce MCAE-Con-201 Duration <<
With the Salesforce MCAE-Con-201 qualification certificate, you are qualified to do this professional job. Therefore, getting the test MCAE-Con-201 certification is of vital importance to our future employment. And the Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 Study Tool can provide a good learning platform for users who want to get the test Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 certification in a short time.
NEW QUESTION # 165
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
Answer: B
NEW QUESTION # 166
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
Answer: A,B
NEW QUESTION # 167
Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?
Answer: B
NEW QUESTION # 168
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.
What import method should be recommended?
Answer: C
NEW QUESTION # 169
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]
Answer: D
NEW QUESTION # 170
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