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| Section | Weight | Objectives |
|---|---|---|
| Journey Orchestration | 15% | - Journey design and best practices - Integration with Datorama and Google Analytics - Reporting and analytics for journeys |
| Mobile Studio | 13% | - MobilePush and WhatsApp integration - MobileConnect and GroupConnect features - Mobile messaging configuration and best practices |
| Einstein for Marketing Cloud | 23% | - Differentiate Einstein features and use cases - Implement and configure Einstein capabilities
|
| Social Studio | 12% | - Social Studio functionality and configuration - Identity unification and data management - Social customer service and engagement strategies |
| Interaction Studio | 10% | - Cross-channel experience optimization - Real-time personalization and interaction management |
| Ad Studio | 10% | - Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment |
| Cross-Channel Strategy and Measurement | 15% | - Channel selection and campaign planning - Multi-touch attribution and KPIs - Performance reporting and optimization |
| Distributed Marketing | 2% | - Centralized vs localized marketing management - Distributed campaign features and sending options |
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NEW QUESTION # 102
What user permission is required to configure SSO in social studio.
Answer: A
NEW QUESTION # 103
What is true about Einstein engagement frequency (EEF). Select 3
Answer: A,C,D
NEW QUESTION # 104
What three reasons explain why an SMS message may fail to reach a mobile device?
Answer: B,C,D
NEW QUESTION # 105
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
Answer: C
NEW QUESTION # 106
Where would you set a threshold limit in social studio
Answer: D
Explanation:
* Understanding Threshold Limits: In Social Studio, a threshold limit is a setting that determines how many mentions of specific keywords or topics you want to trigger an alert. This helps you manage the volume of social data and focus on the most important conversations.
* Navigating Social Studio: Social Studio is organized around workspaces, which are collaborative spaces for teams to manage social media activities.
* Workspace Settings as the Key: Workspace settings control how individual workspaces operate, including things like user roles, post approval workflows, and notification settings. It makes sense that thresholds related to monitoring are controlled at the workspace level.
* Detailed Steps Within Workspace Settings:
* Access Workspace Settings: In Social Studio, you navigate to "Admin" and then find the specific workspace where you want to set the threshold. Within that workspace, you'll see a
"Workspace Settings" option.
* Notification Settings: Within "Workspace Settings," you look for a section related to
"Notifications" or "Alerts." This is where you configure how and when you want to be notified about social media activity.
* Threshold Configuration: Within the notification settings, you'll find options to set thresholds for different types of mentions. For example, you might set a threshold to receive an email alert if your brand name is mentioned more than 50 times in an hour.
* Why Other Options Are Incorrect:
* A. Enterprise Admin Settings: Enterprise admin settings control overall Social Studio account settings, user management, and integrations, but they don't manage workspace-specific notifications.
* C. Tab in Engage: Engage tabs are used to view and interact with social media content. While you might see alerts based on a threshold in Engage, you don't set the threshold itself there.
* D. Column in Engage: Engage columns are customizable views of social media content within a tab. They are used for monitoring and engagement, but not for setting threshold limits.
* "Thresholds" in "Admin" settings refer to the total count for mentions or posts in a topic profile, not the threshold limit for notifications for social listening.
In Summary:
Workspace settings in Social Studio are where you control the notification thresholds, making B. workspace settings the correct answer. You configure the criteria and frequency at which you want to receive alerts about specific social media mentions within the workspace settings.
NEW QUESTION # 107
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