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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Solution Overview16%- Real-time Interaction Management (RTIM) value and use cases
- Core components and terminology
- Marketing Cloud Personalization fundamentals
Sitemap18%- Unified customer profile
- Content zones
- Web SDK implementation
- Catalog and page mapping
Segmentation18%- Goals and reporting
- Journey Builder segment listener
- Segment rules and filters
- Export segments
Setup & Administration6%- User attributes and identity system
- Initial platform setup
Activation18%- A/B Testing
- Email and mobile campaigns
- Server-side campaigns
Einstein Capabilities10%- Ingredients and recommendation tuning
- Einstein recipes
Data Integration14%- Salesforce Connector
- ETL feed system
- Event API
- Data flows in and out of Marketing Cloud Personalization

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q41-Q46):

NEW QUESTION # 41
What would a marketer include in a Recipe if they don't want to display recommendations for products priced less than $15?

Answer: C

Explanation:
To prevent recommendations for products priced under $15 in a Marketing Cloud Personalization recipe, marketers should utilize theExclusioningredient. This powerful feature allows for fine-grained control over recommendations by specifying criteria that disqualify certain items from being suggested.
Here's how the Exclusion ingredient works:
* Defining exclusion criteria:Within the recipe, marketers can define specific criteria that exclude products from the recommendation set. In this case, the exclusion criterion would be "price less than
$15."
* Filtering recommendations:When the recipe generates recommendations, the Exclusion ingredient filters out any products that meet the defined criteria. This ensures that only products priced $15 or higher are included in the final recommendations.
* Flexibility:Exclusions can be based on various product attributes or dimensions, providing flexibility in tailoring recommendations. This allows marketers to create highly targeted recommendations that align with campaign goals and customer preferences.


NEW QUESTION # 42
Which three components of a server side campaign must be coded by a developer?

Answer: C,D,E


NEW QUESTION # 43
What is the purpose of defining content zones in the sitemap?

Answer: B


NEW QUESTION # 44
How many total global goals and filters can you define for your dataset in IS?

Answer: A


NEW QUESTION # 45
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

Answer: C


NEW QUESTION # 46
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