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23. Frage
An overseas bank is currently undertaking a feasibility study looking into the possible launch of a new bank in the UK Preliminary findings suggest that the market is saturated, customers have a lot of choice and it is easy for them to switch from one bank to another.
In which area of Porter's Five Forces model would these preliminary findings be documented'?
Antwort: D
Begründung:
Porter's Five Forces model is a technique for analysing the competitive forces that affect an organisation or industry. It helps to assess the attractiveness and profitability of an organisation or industry. Porter's Five Forces model consists of five forces: threat of new entrants, bargaining power of customers, bargaining power of suppliers, threat of substitute products and competitive rivalry. Therefore, option B is the correct answer, as these preliminary findings would be documented in the bargaining power of customers force of Porter's Five Forces model. Bargaining power of customers is the force that measures the ability and influence of customers to affect the price, quality and quantity of products or services offered by an organisation or industry. It depends on factors such as customer concentration, switching costs, differentiation and loyalty. An example of bargaining power of customers in this scenario is the market is saturated, customers have a lot of choice and it is easy for them to switch from one bank to another, which implies that customers have high bargaining power and can demand lower prices or better services from banks. Option A is not a correct answer, as these preliminary findings would not be documented in the threat of new entrants force of Porter's Five Forces model. Threat of new entrants is the force that measures the likelihood and impact of new competitors entering an organisation or industry. It depends on factors such as entry barriers, economies of scale, capital requirements and brand loyalty. An example of threat of new entrants in this scenario is an overseas bank launching a new bank in the UK, which implies that there is a potential threat of new entrants to the existing banks in the UK. Option C is not a correct answer, as these preliminary findings would not be documented in the bargaining power of suppliers force of Porter's Five Forces model. Bargaining power of suppliers is the force that measures the ability and influence of suppliers to affect the price, quality and quantity of products or services supplied to an organisation or industry. It depends on factors such as supplier concentration, switching costs, differentiation and dependency. An example of bargaining power of suppliers in this scenario is the suggested changes to the business structure will affect our relationships with suppliers, which implies that suppliers may have some bargaining power over the organisation or industry. Option D is not a correct answer, as these preliminary findings would not be documented in the threat of substitute products force of Porter's Five Forces model. Threat of substitute products is the force that measures the likelihood and impact of customers switching to alternative products or services that satisfy their needs or wants better than those offered by an organisation or industry. It depends on factors such as availability, price, quality and performance of substitute products or services. There is no example of threat of substitute products in this scenario.
24. Frage
Imran is the chief executive of FairCrops, a producer of ethically and sustainably sourced coffee and cocoa products. He is a true advocate of the FairCrops brand and has seen the positive impact of its approach in the South American regions in which It operates. He believed that there is a market for customers who want to ensure the products they consume have been purchased for a fair price and where the producer has not been unfairly treated.
FairCrops provide their products via an exclusive contract with Donald, the owner of Rest House; a small chain of coffee shops.
Ronaldo is a supplier to FairCrops. The prices he receives means he can provide for Ins family and enhance his crop yield through the advice and training provided by Alan, the FairCrops local representative and support officer From Imran's perspective, which of the following is a CORRECT partial CATWOE analysis of this situation?
Antwort: B
Begründung:
Explanation
A partial CATWOE analysis of this situation from Imran's perspective would identify Donald as the customer, Alan as the actor, and Imran as the owner. Donald is the customer because he is the beneficiary of FairCrops' products and services. Alan is the actor because he is the one who implements FairCrops' approach in the South American regions. Imran is the owner because he is the chief executive of FairCrops and has the authority to make decisions about its direction and purpose. Option A is the correct answer.
References:
What Is The CATWOE Analysis And Why It Matters In Business - FourWeekMBA CATWOE Analysis: A Holistic Approach to Problem Solving - SlideModel
25. Frage
EcoBags is a company that designs and makes eco-friendly shopping bags foe various clients An Internal analysis of the business has revealed the following information about the company.
a) Recent investment in new machinery will enable the company to continue its innovation programme b) Feedback from customers and an Increase in sales suggests that Leo Bugs is recognised as a quality brand c) The number of staff currently employed in the company is sufficient to meet expected future growth d) The ability of EcoBags to respond quickly to new market demands has earned it an innovation award.
e) The company has significant retained profits, which will help fund the innovation programme.
Which of these would be considered as 'tangible' resources in a resource audit?
Antwort: B
Begründung:
A resource audit is a technique for identifying and evaluating the resources that an organisation has or needs to achieve its objectives. It helps to assess the availability and quality of an organisation's resources, such as human, physical, financial and intangible resources. Therefore, option C is the correct answer, as it identifies which of these would be considered as 'tangible' resources in a resource audit. Tangible resources are resources that have physical existence and can be seen or touched by human senses. Examples of tangible resources are machinery, equipment, buildings, materials, money etc. Option A identifies 'a' (recent investment in new machinery), 'c' (the number of staff currently employed in the company) and 'e' (the company has significant retained profits) as tangible resources in a resource audit. These are correct examples of tangible resources in a resource audit, as they have physical existence and can be seen or touched by human senses. Option B identifies 'b' (feedback from customers and an increase in sales), 'c' (the number of staff currently employed in the company) and 'e' (the company has significant retained profits) as tangible resources in a resource audit. These are incorrect examples of tangible resources in a resource audit, as 'b' (feedback from customers and an increase in sales) is an intangible resource, not a tangible resource. Intangible resources are resources that have no physical existence and cannot be seen or touched by human senses. Examples of intangible resources are reputation, brand, knowledge, skills etc. Option D identifies 'c' (the number of staff currently employed in the company), 'd' (the ability of EcoBags to respond quickly to new market demands) and 'e' (the company has significant retained profits) as tangible resources in a resource audit. These are incorrect examples of tangible resources in a resource audit, as 'd' (the ability of EcoBags to respond quickly to new market demands) is an intangible resource, not a tangible resource.
26. Frage
A company has decided to change one of its financial Key Performance indicators (KPIs). It has traditionally measured profit through its gross profit margin, however, it now wishes to measure It through it Return on Capital Employed (ROCE).
The following activities are on the consensus Business Activity Model (BAM) a) Take control action b) Monitor performance targets c) Define performance targets.
d) Define target customers
Which of these would the event 'amend KPI' affect?
Antwort: B
Begründung:
Explanation
The event 'amend KPI' would affect the activity 'define performance targets', as the company would need to change its current performance target of gross profit margin to ROCE. The other activities would not be directly affected by this event, as they are either related to monitoring or defining other aspects of the business.
Therefore, option A is the correct answer.
References:
10 types of business events and their basic functions | Indeed.com UK
7 Types of Corporate Events [+ Virtual Event Ideas] - HubSpot Blog
27. Frage
BrightYourLife designs and manufactures low energy light solutions for homes and offices. A business analyst has undertaken a comprehensive review of the business and has reported the following findings:
The company has earned a reputation for being one of the best quality manufacturers in Europe.
The company has registered the name BrightYourLife as a trademark.
Budget has been approved for the proposed research into the "e-friendly" initiative.
Key performance indicators have been created to monitor success factors.
Which two of the following techniques did the business analyst use to discover their findings?
Antwort: C,E
Begründung:
Findings (1)-(3) map directly to the Resource Audit, which analyses organisational capability across tangible and intangible resources. The glossary definition states that the resource audit considers tangible resources (physical, financial, human) and intangible resources such as know-how and reputation. The text also explicitly notes that intangible resources can include patents or trademarks and that another key intangible resource is reputation/brand beliefs about quality. Therefore: reputation for quality (1) and trademark registration (2) are intangible resources; approved budget for research (3) is a financial resource-together strongly indicating a resource audit.
Finding (4) about KPIs "created to monitor success factors" is most consistent with a VMOST/MOST-style review of mission/objectives and how success is measured. The text defines Mission and Objectives as the basis for what the organisation is trying to achieve, and performance measurement is commonly derived from objectives and critical success factors (CSFs), which are then monitored with KPIs. While SWOT, Stakeholder Wheel, and PESTLE can support broader analysis, they do not specifically generate findings about internal capability resources (reputation, trademarks, budget) and the creation of KPIs linked to success factors in the way Resource Audit plus VMOST/MOST review does.
28. Frage
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