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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Social Studio	10%	- Social media publishing and engagement - Content management and moderation - Social analytics and reporting
Topic 2: Journey Orchestration	25%	- Entry sources and audience evaluation - Reporting and performance analysis - Activities and decision splits - Comparison between Datorama and Google Analytics - Journey design and best practices
Topic 3: Interaction Studio	8%	- Real-time interaction management - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules
Topic 4: Mobile (SMS/Push)	13%	- Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobilePush tools and functionalities - MobileConnect features and capabilities
Topic 5: Einstein for Marketing Cloud	23%	- Einstein Copy Insights - AI-powered personalization and prediction - Einstein Engagement Scoring - Send Time Optimization - Einstein Engagement Frequency
Topic 6: Ad Studio	12%	- Audience targeting and segmentation - Integration with advertising platforms - Campaign management and optimization
Topic 7: Triggers	7%	- Event-driven automation - Data extension and trigger management - SOAP and REST API triggers

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q72-Q77):

NEW QUESTION # 72
What is true about SMS keywords other than HELP and STOP?

A. keywords in child business unit can be shared between other child business units
B. keywords in parent business unit are automatically available to all child business units
C. keywords in parent business unit can be shared to any child business units
D. keywords in parent or child business unit are available only in that business unit

Answer: D

NEW QUESTION # 73
In which place can the facebook ad campaign be viewed when created in ad studio?

A. Facebook Business Manager
B. JourneyBuilder
C. Harkebing Cloud Setup
D. Facebook testing environment

Answer: A

NEW QUESTION # 74
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching

NEW QUESTION # 75
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. Have subscribers opt-in.
B. No steps are required since it is already configured in your Marketing Cloud account.
C. Call the platform hotline to ask for permission to send advertisements.
D. First create and setup a business/advertising account with the audience platform

Answer: D

NEW QUESTION # 76
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)

A. 0
B. 1
C. No limit
D. 2

Answer: C

NEW QUESTION # 77
......

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