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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance
Topic 2: Prospect Management	- Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags - Lead Lifecycle Management 1. Scoring and grading 2. Lifecycle stages and assignment rules
Topic 3: Marketing Automation	- Engagement Programs 1. Engagement Studio program design 2. Automation rules and triggers
Topic 4: Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Topic 5: Account Engagement Administration	- Configuration and Setup 1. Business Unit setup and hierarchy 2. User roles and permissions 3. Connector setup with Salesforce CRM
Topic 6: Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q145-Q150):

NEW QUESTION # 145
How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A. Many, but only Salesforce
B. One
C. There are no restrictions about that
D. One each type

Answer: B

NEW QUESTION # 146
There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

A. True
B. False
S

Answer: A

NEW QUESTION # 147
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
B. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
C. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
D. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

Answer: A

NEW QUESTION # 148
There is Custom Field Type in Marketing Cloud Account Engagement called Date

A. True
B. False

Answer: A

NEW QUESTION # 149
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
B. Change the email address to a valid email address
C. Clear the "Do Not Email" field on the prospect record
D. Update the "Opt Out" field on the prospect record

Answer: C

NEW QUESTION # 150
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