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| Section | Weight | Objectives |
|---|---|---|
| Data Integration | 14% | - ETL feed system implementation - Salesforce Connector integration - Event API usage and configuration - Data flow management within and outside the platform |
| Setup & Administration | 6% | - User attributes management - Platform configuration and setup procedures - Identity system configuration |
| Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Sitemap | 18% | - Web SDK implementation - Content zones configuration - Catalog and page mapping - Sitemap design and best practices - Unified customer profile building |
| Activation | 18% | - Mobile and server-side campaigns - Campaign optimization and measurement - A/B testing setup and analysis - Campaign creation and execution - Open-time email campaigns |
| Solution Overview | 16% | - Product terminology and core implementation components - Real-time interaction management use cases - Definition and business value of Marketing Cloud Personalization |
| Segmentation | 18% | - Segment rules, filters and goals configuration - Segment performance reporting and analytics - Segment creation and management - Segment export and integration with Journey Builder |
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質問 # 14
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?
正解：C、D
解説：
To displayEinstein product recommendationsvia the Marketing Cloud Personalization Connector for Sales and Service Cloud, configure:
* Catalog Items (Answer A):
* Populate and maintain a catalog of products or content to enable recommendations.
* Einstein Recipes (Answer C):
* Set up personalized recommendation logic using recipes to determine which products are suggested.
References:
* Salesforce Marketing Cloud Documentation - Einstein Recommendations Integration
質問 # 15
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
正解：A
解説：
TheEditorrole in Interaction Studio provides permissions to view, create, update, publish, and delete campaigns and recipes.
This role is ideal for users who require comprehensive access to manage campaigns and AI-powered personalization.
InSalesforce Marketing Cloud Personalization (Interaction Studio), theEditorrole provides the necessary permissions to:
* View all data and activities within Interaction Studio.
* Create, update, publish, and delete campaigns.
* Manage and edit recipes and other configuration elements.
This role is ideal for users who need comprehensive access for both viewing and managing campaigns and recipes.
Reference: Salesforce Interaction Studio Roles and Permissions Documentation.
質問 # 16
What three things does a developer code in web template?
正解：A、B、E
解説：
In Interaction Studio, developers code web templates to enable dynamic and personalized content delivery.
The responsibilities include:
* HTML and CSS for controlling appearance (Answer B):
* Define the structure and styling of the personalized content rendered on the webpage.
* Client-side instructions for rendering (Answer C):
* Add JavaScript or other client-side scripts to control how content interacts with the user on the webpage.
* Defining what can be configured in a campaign (Answer E):
* Developers set up configurable elements in the template, such as text, images, or rules, that can be adjusted by marketers when creating a campaign.
References:
* Salesforce Interaction Studio Developer Documentation - Web Templates
質問 # 17
Which development language is used to code the sitemap?
正解：D
解説：
Javascriptis used to code the sitemap in Interaction Studio, enabling seamless tracking and interaction mapping. It allows integration with the Web SDK for personalization and data collection.
Reference: Salesforce Interaction Studio Web SDK and Sitemap Coding Guide.
質問 # 18
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
正解：B
解説：
To include the visitor'saffinity scorein a Recipe, a marketer would:
* Use aBoosterto prioritize recommendations that align with the visitor's affinities or preferences.
* Boosters allow fine-tuning of recommendations to make them more relevant.
References:
* Salesforce Interaction Studio Documentation - Recipe Configuration
質問 # 19
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