SalesforceのMC-Con-201認定試験の最新教育資料の登場

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics & Performance Insights8%- Marketing insights
  • 1. Surfacing marketing data and insights across the Salesforce platform
    - Reporting and analytics
    • 1. Selecting pre-built dashboards for reporting requirements
      Topic 2: Consent13%- Platform consent objects
      • 1. Purpose and relationships of consent objects
        - Consent management concepts
        • 1. Role of consent in customer engagement and compliance
          - Consent record management
          • 1. Creating, managing, and updating consent records
            - Consent banners
            • 1. Configuring consent banners on marketing landing pages and external pages
              Topic 3: Platform Setup & Governance13%- Business Units and governance
              • 1. Content and user governance using roles and Enhanced CMS Workspaces
                • 2. Business Unit requirements
                  - Marketing Cloud Next environment setup
                  • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                    - Domain authentication and authorization
                    • 1. Self-service domain authentication
                      • 2. Domain authorization for branded, authenticated email delivery
                        Topic 4: Agentforce & AI Innovation11%- Conversational messaging
                        • 1. Ongoing interactions across messaging channels
                          • 2. Customer engagement and response handling
                            - Marketing agents
                            • 1. Content generation
                              • 2. Campaign creation
                                • 3. Audience segmentation
                                  - Predictive AI
                                  • 1. Selecting appropriate predictive AI features
                                    Topic 5: Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
                                    • 1. Impact of marketing automation design decisions on platform consumption and usage
                                      • 2. Consumption-based entitlements
                                        - CRM data ingestion and activation
                                        • 1. Audience segmentation, activation, and content personalization
                                          • 2. Actionable Lists
                                            • 3. CRM objects and records
                                              - Data 360 data object concepts
                                              • 1. Audience segmentation and content personalization
                                                • 2. Connecting, harmonizing, unifying, and activating customer data
                                                  - Identity Resolution
                                                  • 1. Configuring Identity Resolution
                                                    • 2. Linking multiple data sources into a unified profile
                                                      Topic 6: Campaign Design, Flow Orchestration & Content30%- Personalization
                                                      • 1. Merge fields
                                                        • 2. AMPscript
                                                          • 3. Handlebars
                                                            • 4. Content variations
                                                              • 5. Repeaters
                                                                - Activation templates
                                                                • 1. Selecting appropriate contact point values
                                                                  • 2. Configuring activation templates
                                                                    - Messaging data sources
                                                                    • 1. Selecting appropriate data sources for personalized customer data
                                                                      - Landing pages
                                                                      • 1. Components and configuration required to build landing pages
                                                                        - Flow orchestration
                                                                        • 1. Flow types
                                                                          • 2. Trigger conditions
                                                                            • 3. Flow elements and logic for business processes and messaging
                                                                              • 4. Flow configuration settings

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                                                                                Salesforce Certified Marketing Cloud Next Consultant 認定 MC-Con-201 試験問題 (Q98-Q103):

                                                                                質問 # 98
                                                                                Northern Trail Outfitters wants to send a personalized one-time verification code immediately after a customer initiates a login on its website. An external web service generates the code and must pass it to Marketing Cloud Next at send time.
                                                                                Which solution should the Marketing Cloud Next Consultant recommend?

                                                                                正解:C

                                                                                解説:
                                                                                An On-Demand Flow invoked through the REST API is specifically designed for externally initiated, real- time automation in Marketing Cloud Next. Salesforce supports triggering this flow type by calling the Flow invocable-action REST endpoint. Input variables can be supplied with the request and then used by downstream flow actions.
                                                                                That architecture is ideal for a one-time verification code. The external authentication service generates the code, calls the Marketing Cloud Next on-demand flow, passes the code and recipient information as input values, and the flow immediately uses those values in the Send Email Message action.
                                                                                There is no reason to persist an ephemeral security value such as a one-time code into Data 360 merely so it can be read back by a Data Graph. Doing so adds ingestion and synchronization latency. Similarly, waiting for an Automation Event-Triggered Flow to detect streamed data introduces unnecessary infrastructure when the external system already knows exactly when the message must be sent.
                                                                                The uploaded bank correctly keys C. Salesforce's On-Demand Flow release documentation explicitly states that REST API calls can trigger this flow type for externally initiated marketing interactions.
                                                                                Study Guide Reference: Campaign Design, Flow Orchestration and Content # On-Demand Flows # REST API Invocation and Runtime Personalization.


                                                                                質問 # 99
                                                                                A Marketing Cloud Next Consultant wants to use marketing agents to automate the generation of a new campaign, draft email content, and build an audience segment in the company's account.
                                                                                What is the best workflow for the consultant to use?

                                                                                正解:B

                                                                                解説:
                                                                                Marketing Cloud Next provides purpose-built AI capabilities rather than requiring marketers to construct a custom Agentforce agent for standard campaign creation. The Campaign Creation Agent can use a natural- language objective to draft a campaign brief, refine the campaign concept, generate campaign assets, and establish audience requirements. Audience generation is then completed through the dedicated Segment Creation capability, which translates natural-language audience requirements into Data 360 segment criteria that the marketer can review and publish.
                                                                                This separation is important. Campaign Creation and Segment Creation are specialized capabilities with related but distinct responsibilities. Therefore, option C overstates what the Campaign Creation Agent natively performs by implying that it directly completes every segment-building operation within one campaign-generation action.
                                                                                Option B is technically overengineered for the stated requirement. Custom Agentforce actions and Prompt Builder are valuable when an organization needs bespoke business logic, but standard campaign and audience creation already have supported Marketing Cloud Next capabilities.
                                                                                The uploaded question bank keys A.
                                                                                Study Guide Reference: Agentforce and AI Innovation # Agentforce in Marketing Cloud Next # Campaign Creation and AI-assisted Segment Creation.


                                                                                質問 # 100
                                                                                Which required fields should a Marketing Cloud Next Consultant configure in Data Graphs for personalization in email and SMS?

                                                                                正解:A

                                                                                解説:
                                                                                Salesforce explicitly documents the required Data Graph structure and fields for Marketing Cloud Next personalization. The Data Graph should use Unified Individual as its primary DMO and include the appropriate relationship chain through Unified Link Individual and Individual to the applicable contact-point objects.
                                                                                Within that structure, Salesforce specifically requires these fields:
                                                                                Individual ID from the Individual object,
                                                                                Email Address from Contact Point Email, and
                                                                                Telephone Number from Contact Point Phone.
                                                                                These identifiers allow Marketing Cloud Next to resolve personalized profile information to the proper communication contact points when rendering email and SMS content.
                                                                                Option B incorrectly locates email address and telephone number directly on the Individual DMO. Those values belong to their dedicated contact-point DMOs. Option C incorrectly substitutes the Unified Individual Link ID for the required Individual ID.
                                                                                This answer has particularly strong current documentation support: Salesforce published a dedicated Marketing Cloud Next knowledge article on March 12, 2026 listing exactly these three required fields. The uploaded master bank also keys A.
                                                                                Study Guide Reference: Data Modeling, Identity Resolution and Segmentation # Data Graphs # Required Personalization Relationships and Fields.


                                                                                質問 # 101
                                                                                Northern Trail Outfitters (NTO) wants to send a confirmation email immediately after a prospect submits a form on a landing page published in Marketing Cloud Next. NTO wants to personalize the email using the values entered in the submitted form.
                                                                                Which data source should NTO use when configuring the email?

                                                                                正解:B

                                                                                解説:
                                                                                An Event Data Provider is appropriate because the email is triggered by a discrete event-specifically, a landing-page form submission-and the email must use values contained in that event payload. Salesforce categorizes Event as a supported Marketing Cloud Next personalization data source and describes events as activities such as order confirmations and subscription signups that trigger flows.
                                                                                A form submission can launch an Automation Event-Triggered Flow. Data associated with the triggering event can then be exposed to message content through the Event Data Provider, allowing submitted values such as first name, selected product, event choice, or form responses to appear as merge fields.
                                                                                A Data Graph is better suited to persistent profile and related Data 360 information. It isn't necessary when the desired values are already available from the triggering event. Activation Data Provider is used when personalization attributes come from a Data 360 segment activation.
                                                                                Salesforce documentation demonstrates the same pattern: event-triggered emails can use event values through Event Data Provider merge fields. The uploaded bank keys A.
                                                                                Study Guide Reference: Campaign Design, Flow Orchestration and Content # Event-Triggered Marketing # Event Data Provider Personalization.


                                                                                質問 # 102
                                                                                Northern Trail Outfitters needs to update an individual's consent in near real time when a customer submits a web form.
                                                                                Which solution should the Marketing Cloud Next Consultant recommend?

                                                                                正解:B

                                                                                解説:
                                                                                An Automation Event-Triggered Flow with the supported consent action is the correct architecture for processing consent immediately after a Marketing Cloud Next form submission. Salesforce specifically states that Create Consent can be used in event-triggered flows to automate consent updates based on events such as a form submission .
                                                                                Current Salesforce documentation commonly labels the Flow element Create Consent , while some recent support guidance still refers to the underlying operation as Consent Request . The functional purpose is the same in this question: update the contact point's OPT_IN or OPT_OUT state for the appropriate channel and communication subscription through the supported Marketing Cloud Next consent service.
                                                                                Options B and C are incorrect because directly mapping ingestion or transformation results into the Communication Subscription Consent DMO isn't the supported consent-writing path. Salesforce's August 17,
                                                                                2026 guidance specifically states that landing-page form consent should be paired with an Automation Event- Triggered Flow and Consent Request action.
                                                                                The uploaded master correctly keys A.
                                                                                Study Guide Reference: Consent # Automating Consent # Form Submission, Automation Event- Triggered Flow, and Create Consent/Consent Request.


                                                                                質問 # 103
                                                                                ......

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