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| Section | Weight | Objectives |
|---|
| Topic 1: Reporting and Integrations | 10% | - API and third-party integrations - Standard and custom reports - Troubleshooting common issues
|
| Topic 2: Program Automation | 20% | - Multi-wave and triggered messaging - Program testing and deployment - Program Canvas workflow design
|
| Topic 3: Campaign Management | 25% | - Preference centers and forms - Creating and managing campaigns - Message design and Responsys Personalization Language (RPL)
|
| Topic 4: Data Management | 25% | - Filter Designer and audience segmentation - Data imports, exports, and Connect integration - Profile lists and data model
|
| Topic 5: Account Administration and Setup | 20% | - Domain and deliverability setup - Security and access management - Account configuration and initial setup
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q35-Q40):
NEW QUESTION # 35
In which two situations should you republish a program after making a change or correction? (Choose two.)
- A. You move a target timer from its original place before one event to after that event.
- B. You modify one of the conditions in a filter being used in the program.
- C. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
- D. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
Answer: B,D
NEW QUESTION # 36
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
- B. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- C. The purchase transaction is attributed to both email campaigns.
- D. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
Answer: B
NEW QUESTION # 37
You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
- A. In the Program Designer, configure 45 days for Auto-Close after launch.
- B. In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
- C. In Manage Campaigns, select 45 days for the end element.
- D. Create a calendar reminder and manually close the campaign.
Answer: C
NEW QUESTION # 38
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
- B. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
- C. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- D. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
- E. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
Answer: D
NEW QUESTION # 39
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- B. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
- C. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
- D. In Message Designer, click the Link tracking button. You can create a link object for blue glasses. Apply this object to all open programs that use current campaigns.
Answer: A
NEW QUESTION # 40
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