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| Section | Weight | Objectives |
|---|---|---|
| Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Implement mobile opt-in management |
| Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Optimize email deliverability |
| Advertising and Social Integration | 15% | - Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization |
| Cross Channel Strategy and Planning | 15% | - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints - Identify target audiences across channels |
| Automation and Journey Builder | 10% | - Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities |
| Analytics and Reporting | 15% | - Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards |
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NEW QUESTION # 23
How long does the activation process take for Einstein Engagement Frequency?
Answer: D
NEW QUESTION # 24
What two Journey types enable an administrator to efficiently create and track opens and clicks?
Answer: B,C
NEW QUESTION # 25
What user permission is required to configure SSO in social studio.
Answer: D
Explanation:
* Understanding SSO and its Importance:
* SSO (Single Sign-On):SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
* Security Implications:Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
* Super User Role:
* Highest Level of Access:In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
* Why Super User is Needed for SSO:Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
* Other Roles and Their Limitations:
* B. Full User:Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
* C. Custom User:Custom User roles are defined with specific permissions. While youcould theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
* D. Limited User:Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super Userrole.
NEW QUESTION # 26
What happens when a paused journey is resumed?
Answer: B
NEW QUESTION # 27
How often are Einstein Engagement Scores updated?
Answer: D
NEW QUESTION # 28
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