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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
Automating Business Processes	17%	- Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
Lead Management	14%	- Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Interpret results and recommend improvements - Configure and customize reports and dashboards
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions
Email Marketing	10%	- Ensure deliverability and compliance - Apply email marketing standards and best practices - Optimize email content and performance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q239-Q244):

NEW QUESTION # 239
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.

A. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
B. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
C. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.

Answer: A

NEW QUESTION # 240
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

A. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
C. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
D. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

Answer: D

NEW QUESTION # 241
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. Text
B. Number
C. Phone
D. You can't do this

Answer: A

NEW QUESTION # 242
Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A. Static list
B. Test list
C. Static list or Dynamic, both list can be used
D. Dynamic list

Answer: C

NEW QUESTION # 243
What is available to choose within Repeat Rule

A. Certain Prospects
B. Days before eligible to repeat rule
C. Limit rule matches
D. Repetition Order

Answer: B,C

NEW QUESTION # 244
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