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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Journey Orchestration	25%	- Activities and decision splits - Journey design and best practices - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Reporting and performance analysis
Social Studio	10%	- Social media publishing and engagement - Social analytics and reporting - Content management and moderation
Triggers	7%	- Data extension and trigger management - Event-driven automation - SOAP and REST API triggers
Mobile (SMS/Push)	13%	- MobilePush tools and functionalities - MobileConnect features and capabilities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration
Ad Studio	12%	- Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization
Einstein for Marketing Cloud	23%	- Einstein Engagement Frequency - AI-powered personalization and prediction - Einstein Engagement Scoring - Einstein Copy Insights - Send Time Optimization
Interaction Studio	8%	- Real-time interaction management - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q73-Q78):

NEW QUESTION # 73
How much historical data is immediately available when a managed FB account is added to Social Studio?

A. Thirty days
B. One Year
C. One week
D. Six Months

Answer: A

NEW QUESTION # 74
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A. The new message replaces the first message only for users who no longer exist in the audience
B. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
C. All users receive the new message, but only if they're read the first message
D. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

Answer: B

NEW QUESTION # 75
How dots social studio unify anonymous and known identities?

Answer:

Explanation:
Deterministic matching

NEW QUESTION # 76
What two Journey types enable an administrator to efficiently create and track opens and clicks?

A. Transactional Send
B. Country Send
C. Language Send
D. Region Send
E. Single Send

Answer: A,E

NEW QUESTION # 77
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Brower
B. Product
C. Content
D. Operating System
E. Banner

Answer: B,C,E

NEW QUESTION # 78
......

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