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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Mobile Studio13%- Mobile messaging configuration and best practices
- MobilePush and WhatsApp integration
- MobileConnect and GroupConnect features
Topic 2: Journey Orchestration15%- Integration with Datorama and Google Analytics
- Reporting and analytics for journeys
- Journey design and best practices
Topic 3: Einstein for Marketing Cloud23%- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence
      - Differentiate Einstein features and use cases
      Topic 4: Interaction Studio10%- Cross-channel experience optimization
      - Real-time personalization and interaction management
      Topic 5: Distributed Marketing2%- Centralized vs localized marketing management
      - Distributed campaign features and sending options
      Topic 6: Ad Studio10%- Paid media integration with Marketing Cloud
      - Ad Studio capabilities and campaign alignment
      Topic 7: Social Studio12%- Social customer service and engagement strategies
      - Social Studio functionality and configuration
      - Identity unification and data management
      Topic 8: Cross-Channel Strategy and Measurement15%- Multi-touch attribution and KPIs
      - Channel selection and campaign planning
      - Performance reporting and optimization

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q24-Q29):

      NEW QUESTION # 24
      Which keywords does MobileConnect automatically recognize as STOP keywords?

      Answer: C


      NEW QUESTION # 25
      If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

      Answer: A,D,E


      NEW QUESTION # 26
      Where would you add a topic profile

      Answer: C


      NEW QUESTION # 27
      Where would you add a topic profile

      Answer: C

      Explanation:
      * Understanding Topic Profiles:
      * Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
      * Admin Settings as the Central Hub:
      * Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
      * Detailed Steps:
      * Access Admin Settings:In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
      * Topic Profiles Section:Within the Admin panel, you'll find a dedicated section for "Topic Profiles."
      * Create/Edit Topic Profiles:This is where you can create new topic profiles or edit existing ones.
      You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
      * Why Other Options Are Incorrect:
      * A. Social Studio Automate:Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
      * C. Workspace Settings:Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
      * D. Social Studio Engage:Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
      In Summary:
      Topic profiles, the foundation of social listening in Social Studio, are created and managed withinB. Admin settings.


      NEW QUESTION # 28
      Which three factors are analyzed for each subject line by Einstein Copy Insights?

      Answer: B,C,D


      NEW QUESTION # 29
      ......

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