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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Topic 2: Automating Business Processes	17%	- Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
Topic 3: Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Topic 4: Email Marketing	10%	- Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance
Topic 5: Personalizing the Prospect Experience	8%	- Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements
Topic 6: Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs
Topic 7: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 8: Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q186-Q191):

NEW QUESTION # 186
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Move the unsubscribe link to the header of the email instead of the footer.
B. Immediately send prospects the resubscribe email template.
C. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
D. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.

Answer: A

NEW QUESTION # 187
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A. Update your Salesforce connector user permissions
B. Locate the relevant documentation and follow the steps to enable.
C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
D. Update your field mappings by going to Admin > Configure Fields

Answer: C

NEW QUESTION # 188
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?

A. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
B. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
C. Create the form in the first BU, then export the form and import it into each of the other two BUs.
D. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

Answer: C

NEW QUESTION # 189
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
B. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
C. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
D. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

Answer: B

NEW QUESTION # 190
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
B. Prospects with invalid emails are sent an autoresponder requesting email verification.
C. Using the data format drop-down, set the email validation option at the form level.
D. Send the content via an autoresponder email with a link to download the content.

Answer: B,C

NEW QUESTION # 191
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