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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Integration | 22% | - Use API templates and data exchange standards - Connect with Salesforce CDP and external systems - Integrate with Commerce Cloud, Service Cloud, Marketing Cloud |
| Topic 2: Strategies and Design | 16% | - Design loyalty architecture and solution overview - Apply implementation best practices - Plan promotion lifecycle and marketing strategies - Define points, redemption processes and benefit structures - Align loyalty solutions with business needs and requirements |
| Topic 3: Loyalty Program and Process Configuration | 52% | - Manage member profiles, enrollment and status - Establish access controls and permissions - Define experiential rewards and promotions - Configure partner management and incentives - Set up tier models, levels and rules - Configure core loyalty program features - Build analytics and reporting dashboards |
| Topic 4: On-Going Loyalty Management | 10% | - Leverage mobile and advanced features - Resolve operational and service issues - Manage deployment across sandbox and production - Monitor program performance and optimize campaigns |
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NEW QUESTION # 33
Universal Container (UC) is developing a points-based Loyalty Program after the last accrual transaction.
How can the Salesforce Administrator set up this expiration model?
Answer: B
Explanation:
To set up an expiration model based on activity after the last accrual transaction in a points-based Loyalty Program at Universal Container, the Salesforce Administrator should Set up Expire Activity Based Non-Qualifying Points (C). This expiration model allows non-qualifying points to expire after a certain period of inactivity, meaning no new accrual transactions occur within that timeframe. It encourages ongoing engagement from Loyalty Program members by incentivizing regular transactions to keep their non-qualifying points active.
Option A (Expire Activity Based Qualifying Points) pertains to qualifying points, which are typically used for tier progression and may have different expiration criteria. Option B (Expire Fixed Non-Qualifying Points) refers to a fixed expiration model that does not consider member activity. Option D (Set up Reset Qualifying Points) involves resetting qualifying points, which is a different concept from expiration based on activity.
Salesforce documentation on Loyalty Management would provide insights into configuring various expiration models for points within a Loyalty Program, including activity-based expiration to foster continuous member engagement and transactional activity.
NEW QUESTION # 34
The existing Loyalty Program would need to have its "members-record" transferred from an SQL database into a new Salesforce Loyalty Management org, where its members' records are kept within a data table named
"tbl_Member" with the following data contents:
* the program member's personal particular and contact information
* member's current-tier value
* member's tier-points
Which object combinations should be used for data migration of the source's member records into the Loyalty Member org?
Answer: D
Explanation:
For migrating "members-record" from an SQL database into Salesforce Loyalty Management, the correct combination of objects to use is:
* D: "LoyaltyProgramMember," "LoyaltyMemberTier," "LoyaltyMemberCurrency," "Contact," and
"Account" Object. This combination covers all necessary aspects of Loyalty Program members' records, including personal information, tier status, and point balances.
NEW QUESTION # 35
Northern Trail Outfitters (NTO) has launched a new promotion, which gives a hat and a pair of gloves to each member of the Loyalty Program that bought a coat in winter. However, winter has arrived, and the reports are missing information about the voucher definition of hat and gloves associated with any existing voucher and have found that thereare transactions that contain the coat product.
Which two options should the Loyalty Administrator review to verify why the promotion vouchers associated with the members who have bought coats are missing?
Answer: B,D
Explanation:
To address the issue of missing promotion vouchers for members who purchased coats, the Loyalty Administrator should review:
* A:Ensure the promotion has been accurately created with the right characteristics and dates, andthat the Voucher Definition is correctly associated. This verifies that the promotion is set up to trigger the desired rewards (hat and gloves) for qualifying purchases (coat).
* C:Confirm that the flow intended to apply the promotion is active and properly configured. This flow is responsible for detecting qualifying transactions and applying the voucher to the member ' s account.
Reference: Salesforce Loyalty Management documentation emphasizes the importance of accurate promotion setup and the role of automation flows in applying promotions to eligible transactions.
NEW QUESTION # 36
What is the most efficient way to automatically reset qualifying points for high volume Loyalty Programs?
Answer: A
NEW QUESTION # 37
Universal Containers (UC) plans to implement Loyalty Management and change its current strategy of giving benefits to all members equally. UC wants to use its Loyalty program to build a network of brand advocates-people who are willing to endorse the UC brand because of positive experiences.
Which three ways can Loyalty Management help to fulfill the new strategy?
Answer: C,D,E
Explanation:
Salesforce Loyalty Management can help Universal Containers build a network of brand advocates and fulfill their new strategy in the following ways:
Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities (A): Leveraging CDP for segmentation allows for targeted communication and promotional offers, engaging members with personalized experiences that can foster brand advocacy.
Create a Loyalty program tier with member benefits to keep customers engaged (C): Implementing tiered loyalty programs with exclusive benefits can incentivize members to engage more deeply with the brand, earning rewards that make them more likely to advocate for the brand.
Issue tickets to a concert to any Loyalty member that posts a product review on social media (D): This approach directly engages members in brand advocacy by rewarding them for sharing their positive experiences on social media, effectively turning satisfied customers into vocal supporters.
Option B (Define a transactional point-based program) is a common loyalty program feature but does not directly contribute to building a network of brand advocates. Option E (Maintain a Loyalty solution on separate systems) does not specifically address the strategy of fostering brand advocacy through personalized experiences and engagement.
NEW QUESTION # 38
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