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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Journey Orchestration	15%	- Journey design and best practices - Reporting and analytics for journeys - Integration with Datorama and Google Analytics
Topic 2: Interaction Studio	10%	- Cross-channel experience optimization - Real-time personalization and interaction management
Topic 3: Cross-Channel Strategy and Measurement	15%	- Performance reporting and optimization - Multi-touch attribution and KPIs - Channel selection and campaign planning
Topic 4: Social Studio	12%	- Social customer service and engagement strategies - Social Studio functionality and configuration - Identity unification and data management
Topic 5: Distributed Marketing	2%	- Distributed campaign features and sending options - Centralized vs localized marketing management
Topic 6: Mobile Studio	13%	- MobilePush and WhatsApp integration - Mobile messaging configuration and best practices - MobileConnect and GroupConnect features
Topic 7: Ad Studio	10%	- Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud
Topic 8: Einstein for Marketing Cloud	23%	- Implement and configure Einstein capabilities 1. Einstein Engagement Scoring and Frequency 2. Einstein Recommendations and Predictive Intelligence - Differentiate Einstein features and use cases

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q77-Q82):

NEW QUESTION # 77
What happens when a paused journey is resumed?

A. All contacts who were in Wait steps immediately proceed to the next activity
B. Wait durations start over for each contact
C. Wait durations are extended by the length of time the journey was paused
D. Users can choose whether or not to extend Wait durations by the length of time the journey was paused

Answer: C

NEW QUESTION # 78
What three statements are true regao1krc; Einstein Engagement Frequency (EEF)?
Choose 3 answers

A. EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.
B. EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.
C. Salesforce trains each customer ' s model using only that customer ' s data.
D. EEF uses only commercial send data. Transactional sends are not considered in modeling.
E. EEF analyzes 360 days of historical data to determine the right frequency of communication.

Answer: A,C,E

NEW QUESTION # 79
What user permission is required to configure SSO in social studio.

A. full user
B. limited user
C. custom user
D. Super user

Answer: D

NEW QUESTION # 80
How does the Wait by Duration activity in Journey Builder work?

A. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
B. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
C. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
D. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period

Answer: A

NEW QUESTION # 81
How does Interaction Studio unify anonymous and known identities?

A. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
B. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
C. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
D. Interaction Studio uses third party software to match anonymous and known identities

Answer: C

NEW QUESTION # 82
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