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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Reporting, Metrics and Analytics	11%	- Design and configure reports and dashboards - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History
Topic 2: Sales Emails and Alerts	3%	- Enable sales and marketing alignment - Configure Salesforce Engage and sales notifications
Topic 3: Personalizing the Prospect Experience	8%	- Use dynamic content and custom assets - Create personalized experiences across channels - Ensure consent and data privacy compliance
Topic 4: Lead Management	14%	- Implement prospect lifecycle management strategies - Develop lead scoring and grading models - Design lead qualification, routing, and handoff processes
Topic 5: Evaluation and Strategy	17%	- Analyze customer requirements and business objectives - Assess existing systems and integration points - Recommend solution architecture and implementation roadmap
Topic 6: Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic - Configure segmentation, dynamic content, and personalization
Topic 7: Email Marketing	10%	- Apply email marketing best practices and deliverability standards - Manage templates, assets, and content libraries - Design compliant and effective email campaigns
Topic 8: Account Configuration	20%	- Set up Salesforce Connector and data synchronization - Implement data management and compliance policies - Configure account settings, security, and governance - Manage business units, user roles, and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q173-Q178):

NEW QUESTION # 173
Which two features would indicate LenoxSoft ' s Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

A. A green check mark next to the domain SPF record
B. A green check mark next to the FBS registration ID
C. A green check mark next to the domain key policy
D. A green check mark next to the Salesforce Connected user

Answer: A,C

Explanation:
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm
& type=0

NEW QUESTION # 174
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True
B. False

Answer: A

NEW QUESTION # 175
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A. Export existing custom field mappings to import desired fields into Account A.
B. Include prospect activity history from Account B in their prospect import if they want to retain it.
C. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
D. Manually rebuild any automations built in Account B in Account A.

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1

NEW QUESTION # 176
Which is true about Visitor Filters?

A. You can the filter by IP
B. You can filter by a hostname
C. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
D. You can ' t filter your own company IP
E. You can filter by a hostname wildcard

Answer: A,B,C,E

NEW QUESTION # 177
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. Phone
B. Text
C. You can't do this
D. Number

Answer: B

NEW QUESTION # 178
......

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