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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin - Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management
Topic 2: Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs
Topic 3: Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to use dynamic content in emails
Topic 4: Administration	11%	- Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains
Topic 5: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages
Topic 6: Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q236-Q241):

NEW QUESTION # 236
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
B. First-party tracking does not use cookies, while third-party tracking does.
C. First-party tracking is domain-based while third-party tracking is campaign-based.
D. First-party tracking tracks prospects across different website domains, while third-party tracking does not.

Answer: D

NEW QUESTION # 237
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
B. Webinar & Event Registrations & Attendance
C. Webinar & Event invite. Registrations & Attendance
D. Only Webinar & Event Attendance

Answer: A

NEW QUESTION # 238
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?

A. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
B. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
C. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
D. Select the "Accounts" filter that allows filtering by accounts created within the last month.

Answer: A

NEW QUESTION # 239
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A. Update your field mappings by going to Admin > Configure Fields
B. Update your Salesforce connector user permissions
C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
D. Locate the relevant documentation and follow the steps to enable.

Answer: C

NEW QUESTION # 240
What is true about grading? [Choose two answers]

A. You cannot change the default profile criteria
B. A prospect can be associated to multiple profiles.
C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
D. All prospects start with a grade of D.

Answer: C,D

NEW QUESTION # 241
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